Liza Adams

This is what AI can look like when it’s built by and for all of us.

Marketers. Strategists. Storytellers. Lawyers. Technologists. Creators. Entrepreneurs. Educators. Operators. Founders.

MAICON has never been about chasing the latest tool. It’s about the humans behind the strategy, the people doing the real work of making AI useful, responsible, and impactful.

I’m excited to return to MAICON this year and share a behind-the-scenes look at how one marketing team went from building and working with 20 AI teammates earlier this year to more than 100 today.

We’ll get practical showing how to build custom GPTs that take on specific tasks like campaign development, pitch deck creation, and competitive assessments. And even show how we can orchestrate GPTs to work together.

We’ll walk through how they scaled from experiments to full-scale adoption with real results like:

• ➡︎ 75% faster content creation

• ➡︎ 98% lead qualification accuracy

• ➡︎ 35% improved campaign performance

And most importantly, how the team evolved from AI users to builders and guides. Some are now even reimagining and redefining their roles.

I’ve also had the privilege of learning alongside many of this year’s speakers including Andy Crestodina, Christopher Penn, Jessica Hreha, Mike Kaput, Pam Boiros, Paul Roetzer, Katie Robbert, Marco Andre, and more. This is a rare group of deep thinkers, generous collaborators, and voices I trust.

That’s why this is a must-attend for me. It’s not just because I’m speaking, but because of the incredible community the Marketing AI Institute has built. People who show up to share, challenge, and learn together. Come join us.

MAICON runs October 14–16 in Cleveland. There’s a flash promo today (July 9). Register (link in comments) using promo code MAICONDAY25 to receive $200 off and be entered to win one of four exclusive giveaways.

Looking forward to seeing you in Cleveland!

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While you chase AI citations and search rankings, AI is already deciding who you serve best and whether to recommend you at all.

The good news is you can guide it.

When buyers ask AI for recommendations in your space, it evaluates, compares, and decides which solution fits which scenario best.

If your website’s not clear on who you serve and what problems you solve best, AI will find clarity elsewhere. It pulls from customer reviews, community posts, influencer assessments, and buyer guides. Their version of your story might not match yours.

Test how well your website talks to AI.

This 30-second quiz called “Can AI Understand Your Website” scores how clearly your website communicates to AI and gives you practical tips to improve.

See the quiz in the comments.

This Thursday (July 10), I’m sharing what happens when AI evaluates you and your competitors, plus 5 specific changes that help AI understand your value instead of guessing from random pieces.

AI search visitors convert at 4.4x the rate of traditional organic traffic. They’ve already learned your value and compared options.

Companies with clear positioning are being recommended to visitors who are ready to buy. Those with vague messaging risk having AI make up its own version of their story.

Subscribe to the newsletter (link in comments) so you get it directly in your inbox on Thu.

Take the 30-sec quiz: Can AI Understand Your Website?

Subscribe to the newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7227665669209604096

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