GrowthPath Partners LLC

Empowering Purpose-Driven Growth

Liza Adams

AI: The Partner Execs Have Always Needed

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As a senior exec, you’re expected to have the answers even when you’re still figuring things out.

Half-formed ideas can be mistaken for direction. Teams need clarity before you’ve had a chance to explore. And time to think with peers is hard to come by. But the need is real.

Whether you’re a CEO evaluating strategy, a CRO working through forecasts, or a CMO refining positioning, you need time to work through ideas before they become plans.

That’s where AI can help.

It won’t replace trusted advisors or conversations with your peers. But it gives you something you’ve never really had:

  • Time to think through a decision.

  • A way to test different options.

  • A partner that’s always available — no scheduling, no politics, no judgment

To get value, you need first-hand experience, especially at the top. Studies show the higher the executive engagement, the greater the success with AI.

You can’t lead and inspire your team into this if you haven’t done it yourself. You wouldn’t delegate your most important conversations. This is one of them.

Start by building a digital twin, an AI trained on your knowledge and judgment. One that challenges your thinking, helps you see what you’re missing, and gives your team access to your guidance even when you’re not in the room.

AI isn’t just another tool. It’s the partner execs have always needed but never had.

I’ll be sharing how to build your digital twin and use it as your thinking partner at CMO Alliance’s June 11 CMO Summit. Learn more and register for this virtual summit here: https://lnkd.in/grri63xu

Image related to the blog post content

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The AI Digital Twin: Every Exec’s Thinking Partner

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Published on 2025-06-05 13:20

As a senior exec, you’re expected to have the answers even when you’re still figuring things out.

Half-formed ideas can be mistaken for direction. Teams need clarity before you’ve had a chance to explore. And time to think with peers is hard to come by. But the need is real.

Whether you’re a CEO evaluating strategy, a CRO working through forecasts, or a CMO refining positioning, you need time to work through ideas before they become plans.

That’s where AI can help.

It won’t replace trusted advisors or conversations with your peers. But it gives you something you’ve never really had:

  • Time to think through a decision.

  • A way to test different options.

  • A partner that’s always available — no scheduling, no politics, no judgment

To get value, you need first-hand experience, especially at the top. Studies show the higher the executive engagement, the greater the success with AI.

You can’t lead and inspire your team into this if you haven’t done it yourself. You wouldn’t delegate your most important conversations. This is one of them.

Start by building a digital twin, an AI trained on your knowledge and judgment. One that challenges your thinking, helps you see what you’re missing, and gives your team access to your guidance even when you’re not in the room.

AI isn’t just another tool. It’s the partner execs have always needed but never had.

I’ll be sharing how to build your digital twin and use it as your thinking partner at CMO Alliance’s June 11 CMO Summit. Learn more and register for this virtual summit here: https://lnkd.in/grri63xu

How to Get Personalized AI Teammates in 30 Secs

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Published on 2025-06-04 13:26

Want AI teammates that actually understand your business? Here’s how to get personalized suggestions in 30 seconds.

The AI teammate starter kits (https://lnkd.in/gGE_RuUr) I shared last month give you great ideas to begin with – three AI teammate suggestions per function, like “Battlecard Builder” or “Content Multiplier.” They’re not built teammates, but ideas to spark ones you could create using Custom GPTs, Gemini Gems, Claude Projects, etc.

But what if you could get teammate ideas that are even more relevant to your specific business challenges?

Each one maps a focused job an AI assistant could do. But the real value comes when those jobs are designed around your actual business.

Here’s how it works:

  1. Click on any of the starter kit links here, https://lnkd.in/gGE_RuUr

  2. Click “Customize Artifact” in the bottom-right corner

  3. Enter this prompt:

“I’m a [YOUR ROLE] at [YOUR WEBSITE URL]. Please remix this AI teammates model to suggest AI teammates more relevant and helpful to our business based on your knowledge and search results about our business.”

I used product marketer at Asana as an example to demonstrate. Look at what came back (see screenshots). Instead of the three original generic AI teammate ideas like “Battlecard Builder” from the starter kit, I got:

  • Work Management Evangelist – focuses on positioning Asana as more than just project management

  • Market Category Builder – establishes thought leadership around collaborative work management

  • Freemium Growth Optimizer – tackles their specific free-to-paid conversion challenges

Then I asked: “Why did you choose to model these AI teammates?”

That second question is important. It shows you AI’s research process, gives you insights into your specific market, and lets you check the AI’s thinking.

You can even remix these marketing kits for sales, customer success, product, or any other function.

Note: You’ll need Claude Pro (paid subscription) to remix these interactive models.

Which teammate would help your team most?

A screenshot demonstrating AI teammate suggestions

Get AI Teammate Ideas for Your Business in 30 Seconds

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Want AI teammates that actually understand your business? Here’s how to get personalized suggestions in 30 seconds.

The AI teammate starter kits (https://lnkd.in/gGE_RuUr) I shared last month give you great ideas to begin with – three AI teammate suggestions per function, like “Battlecard Builder” or “Content Multiplier.” They’re not built teammates, but ideas to spark ones you could create using Custom GPTs, Gemini Gems, Claude Projects, etc.

But what if you could get teammate ideas that are even more relevant to your specific business challenges?

Each one maps a focused job an AI assistant could do. But the real value comes when those jobs are designed around your actual business.

Here’s how it works:

  1. Click on any of the starter kit links here, https://lnkd.in/gGE_RuUr

  2. Click “Customize Artifact” in the bottom-right corner

  3. Enter this prompt:
    “I’m a [YOUR ROLE] at [YOUR WEBSITE URL]. Please remix this AI teammates model to suggest AI teammates more relevant and helpful to our business based on your knowledge and search results about our business.”

I used product marketer at Asana as an example to demonstrate. Look at what came back (see screenshots). Instead of the three original generic AI teammate ideas like “Battlecard Builder” from the starter kit, I got:

  • ► Work Management Evangelist – focuses on positioning Asana as more than just project management

  • ► Market Category Builder – establishes thought leadership around collaborative work management

  • ► Freemium Growth Optimizer – tackles their specific free-to-paid conversion challenges

Then I asked: “Why did you choose to model these AI teammates?”

That second question is important. It shows you AI’s research process, gives you insights into your specific market, and lets you check the AI’s thinking.

You can even remix these marketing kits for sales, customer success, product, or any other function.

Note: You’ll need Claude Pro (paid subscription) to remix these interactive models.

Which teammate would help your team most?

Example AI teammate suggestions

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AI: A Human Shift to Curiosity, Not Fear

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Many of the AI conversations right now are loud, urgent, and fear-driven.

Fear doesn’t always shout. Sometimes it shows up like this:

  • ► “I don’t have time to learn this.”

  • ► “What if I mess it up?”

  • ► “You’re already behind.”

  • ► “AI will replace your job.”

  • ► “Here’s the tool—go figure it out.”

I’ve said this before: AI isn’t the hard part. We are.

This is a mindset and behavior shift. It’s human change and we need to give ourselves, and each other, some grace. None of us have done this before.

There’s no perfect path, no playbook, no experts. Just people trying, learning, and sharing what works and what doesn’t.

That’s why AI literacy matters. When we’re literate, we make better decisions for ourselves, our teams, our companies, our families, and society. When we’re not, we risk being influenced by people who don’t share our values.

A comment on one of my recent posts captured this better than I could:

“This has a very different energy. It invites curiosity and adaptation instead of panic. And at this stage of life (and the world), that feels so much more sustainable and human.”

That’s the energy I want to lead with.

So how do we move from fear to something more useful?

We start with curiosity. Below are a few reframes that have helped teams I work with shift their thinking. (See carousel.)

Leading with curiosity matters because fear shuts people down. It makes them play small, avoid risk, and stay quiet.

Curiosity, on the other hand, builds confidence. It invites experimentation. It keeps us learning. It’s also what helps us lead through change without the panic, pressure, or burnout.

This isn’t about sugarcoating. I’m all for being pragmatic and prepared. But fear doesn’t move us forward. Deliberate learning does.

I’m not always great at it. But I’m practicing and inviting others to do the same. If you’ve made a shift from fear to curiosity, big or small, I’d love to hear how. I dropped a few examples in the comments (https://lnkd.in/eHGUaxtW) of how I’ve been reframing AI in my work.

What’s worked for you or your team? We rise faster when learn together. If this resonated with you, feel free to share it with others.

Xapa Christine / Chris Heckart Uday Keshavdas

1) Are companies really replacing humans with AI?
What layoff statements actually say and what’s really happening: https://lnkd.in/gYayna-f

2) What it looks like to evolve your role with AI
Megan’s story of reimagining her job, not just automating it: https://lnkd.in/guRvHzaY

3) What history can teach us about adapting now
60% of today’s jobs didn’t exist in 1940—what that means for AI and what’s next: https://lnkd.in/gSNPwyRR