AI isn’t a tool problem. It’s a team design problem. Most teams stall out because they’ve added tools, not teammates.

Below is a sample of four AI teammates that you as a marketing leader might build:

• ► Document Review Advisor – Your assistant who identifies gaps and suggests edits to marketing materials.

• ► Strategic Decision Architect – Your guide who helps you make tough choices by sorting options and showing trade-offs.

• ► Team Communication Advisor – Your collaborator who helps your team present ideas in ways you prefer to receive them.

• ► Thought Leadership Studio – Your content partner who turns your unique knowledge into articles that build your reputation.

Each one has a clear role, training input, and output style. And they’re built to extend what your human team can do, not just automate what’s already been done.

This is the Marketing Leadership Starter Kit, one of 11 interactive kits I’ll share in the newsletter dropping tomorrow (Thursday, May 1), with teammate ideas for every major marketing function.

Subscribe here to get it: https://lnkd.in/eg48-RXp

Explore the interactive version here, link’s in the first comment.

UPDATE: Here’s the newsletter with the starter kits, https://lnkd.in/gtDddU3W

Interactive version of the Marketing Leadership Starter Kit with 4 sample AI teammates: https://claude.ai/public/artifacts/8d370249-44ee-4b45-890e-f1ca925c9222

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You trained your digital twin. Now it’s time to build the bench.

A digital twin gets you started. An AI inner circle changes how your team operates.

Marketing leaders building AI teammates don’t just work faster. They deliver more consistent quality, faster decisions, and create space for their human teams to focus on higher-value work.

Each AI teammate is trained for a specific role and works alongside your human team to accelerate execution, ensure consistent quality, and help you reimagine what’s possible.

These AI teammates are built to support and collaborate with your human team.

In my next newsletter edition (going live on Thu, May 1), “First, You Built a Twin. Now, Build a Team,” I’ll share:

• Interactive Starter Kits for 11 marketing functions

• A demo of how I built a specialized AI teammate

• A real-world model showing how human and AI teammates collaborate

Subscribe here to get the newsletter straight into your inbox every other Thursday: https://lnkd.in/eg48-RXp

UPDATE: Here’s the newsletter with the starter kits, https://lnkd.in/gtDddU3W

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Now in the train from NY to Boston for Acquia’s Engage event. Hope to see many of you at the marketing leaders lunch tomorrow, Tues, April 29!

See link in the comments for more event info.

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