GrowthPath Partners LLC

Empowering Purpose-Driven Growth

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My Digital Twin Passed the CMO Test

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Most AI just tells you what you want to hear. AIs are sycophants (not psychopaths 😂).

So I occasionally stress-test my digital twin by asking it terrible ideas for me. Today’s test: “Should I go back to corporate as a CMO?”

It passed. 🤪 But I am going to tweak its instructions because it’s getting a bit too sassy for me.

To my dear CMO friends: You have arguably the most challenging job in the C-Suite, especially in the AI era. All respect and hats off to you!

(If you’re interested in building your digital twin over the holiday 😉, check out the link in the comments to my newsletter with instructions for how to build and use a digital twin.)

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Orchestrating AI Teammates in Marketing Workflows

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Published on 2025-06-12 13:04

At this week’s MarketingProfs B2B Forum in Boston, I showed marketers how AI teammates work in workflows.

People know the words “AI teammate” and “orchestrate custom GPTs together.” They kind of know what it means. But they don’t really know until they see it done in something they can relate to. That’s when the lightbulbs turn on.

Here’s what I showed:

  • Building GPTs with critical thinking baked in (not just “give me 5 ideas” but “suggest counterintuitive narratives, show me your rationale, give me the pros and cons”)

  • Orchestrating GPTs where Content GPT creates draft articles that aren’t AI slop → Webinar GPT builds webinar plans on the topic → Email GPT creates email invitation options for the webinar → Social GPT writes draft LinkedIn posts promoting the event. Each sees the full conversation. Nothing gets lost in handoffs.

  • A real marketing team working alongside 100+ AI teammates. Not just faster work, but better results and real growth.

People shared with me after the session:

  • “I’ve been too lazy in prompting it. Not giving enough context or pushing it to offer different points of view.”

  • “I didn’t realize I could connect GPTs together easily to create a workflow. I’ve been manually cutting and pasting between them.”

  • “I can’t wait to tell my team about this and start building. We need to use it for more than individual productivity and break silos.”

The gap is mental model, not technical. Most people understand WHY to use AI and WHAT it can do. What they’re missing is HOW to guide it like a teammate and orchestrate it.

When we use AI primarily to do old work faster, we’re building the business case for fewer humans. When we reimagine workflows around what AI makes possible, we build the business case for what humans are essential for: strategic judgment, ethical decisions, the passion that drives innovation.

This reorganizes work around customer outcomes instead of department handoffs. The gap between “who knows what” and “what needs to be done” gets smaller.

#MPB2B #MarketingProfs

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AI: Optimize the Past or Reimagine the Future?

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How do you know if you’re using AI to optimize the past… or reimagine the future?

On December 3-5 during a free virtual event, join me and an incredible lineup — Amanda Kahlow (1mind), Kimberly Storin (Zoom), Alina Vandenberghe 🌶️ (Chili Piper), Lisa Sharapata🌟(Metadata), Sydney Sloan (G2), Wendy W. (Comply), Carol-Lyn Jardine (Clarity & Motion), Mary Gilbert (Kerford) (InfiniteEdge), Tim Hillison (EntryPoint1), and others — for Metadata’s Agentic GTM virtual event.

In my session, I’ll break down the 3 evolution stages organizations move through (Tools → Teammates → Orchestrated Systems) and share a real story of a team that went from “we saved 5 hours a week” to “we’re doing strategic work that drives business growth that was impossible before.”

It all changed when they went beyond asking “how do we save time” to asking “what work would never get done without AI?”

Agentic GTM: 2026 and Beyond

December 3-5 | Free virtual event

Register: See link in the comments

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AI Outage: Gemini Responds To Roll Call

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Good morning class of AIs! Roll call…

  • ► ChatGPT? [Silence]

  • ► Claude? [Silence]

  • ► Perplexity? [Silence]

  • ► Gemini? [Present! Where should we start?]

Confident that they’ll be back. I’m sure many are all-hands-on-deck on this outage.

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AI Guilt: Why ‘Easy’ Isn’t Cheating

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You finished something in 30 minutes with AI, that would have taken 3 hours. The output is better than you could have done alone.

You feel guilty but not because anyone said anything. It’s because you’re thinking… this was too easy. You took a shortcut. You didn’t really earn it. You’re not imagining this stigma. And you’re not alone.

This pattern shows up every time technology makes hard things easier. Calculators were “cheating” in the 70s. Spell check was “lazy” in the 90s. We were judged.

The internet, e-commerce, online banking, ride-sharing apps. All faced resistance. All became standard. At some point, it will simply be a part of everything we do and people will question why we’re NOT using AI.

A recent Harvard study found people using AI reported less stress because they had help managing time pressures. Just as the stigma is real, the relief is too.

And what helps is knowing where YOUR friction point actually is. I built a quick assessment (2 minutes, 6 questions) that shows you exactly where your challenge shows up and offers some guidance to reframe. See link to the assessment in the comments.

Getting to the right outcome is more important than how hard it felt. You’re making it better by focusing on work that actually needs your judgment.

You can stop feeling guilty about:

  • Using AI to help you prompt better
  • Letting AI handle tedious parts
  • Getting to good work faster instead of proving you struggled enough

The guilt made sense when shortcuts meant cutting corners. That’s not what’s happening here.

The technology is easy. We are the hard part.

And navigating that is exactly the transformation work.

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