Here’s what jumped out from a new article with 23 expert predictions for 2025 (https://lnkd.in/gAMhkWDY). Experts include Andy Crestodina, Aleyda Solís, chima mmeje🏳️‍🌈, and more.

I guided AI to help me look for three key things in the expert predictions:

• How many experts agreed on each point

• How practical it is to implement

• Which could have the most impact

Here are the five biggest themes:

Multi-Platform Strategy Beyond Google

Google isn’t the only search game anymore. People search on TikTok, Instagram, and other platforms. Smart brands are already spreading out their presence. They’re building direct connections with their audience across channels.

Human-Centered Content

AI can write basic content all day long. But it can’t share real experiences. Experts say authentic stories will win in 2025. Content needs real expertise, actual customer stories, and unique insights. Generic content won’t cut it anymore.

AI-Overview Optimization

AI search features are growing fast. Your content needs to be clear and trustworthy. AI systems must be able to understand it easily. Focus on answering real questions. Make your expertise obvious.

Multi-Modal Content

Text alone isn’t enough anymore. Video is becoming huge in search. Audio content is growing too. Search engines are getting better at understanding all content types. Mix up your content formats to stay visible.

Brand Authority & Trust

Trust matters more than ever. Build real relationships with your audience. Share genuine thought leadership. Create helpful content. Join and build communities. Quick tricks won’t work anymore.

These aren’t just trends. They’re fundamental changes in how people find information. The time to adapt is now.

These align nicely with practical strategies I shared in my newsletter about HOW to make your brand visible in AI search (https://lnkd.in/gc_MtsTi).

What’s your take? Which strategy are you working on first? What’s working for you so far?

#DigitalMarketing #SEO #AISearch #ContentStrategy #GoogleSearch