Published on 2024-10-30 13:30
Here’s an example of how to push AI to be an insightful thought partner in your brainstorming process and identify new AI use cases.
There was a series of prompts, but here’s an aggregate so it’s easier to understand:
We were in a working session with several B2B CMOs. We shared our top challenges and wrote them on sticky notes. See the attached photo of the stickies.
Our top challenges bubbled up into two categories:
Segments & Personas
Go-to-Market Internal Pipe/Team Alignment
You are an exceptional analyst and problem solver. Please create a comprehensive, actionable framework that addresses these B2B marketing challenges, especially in the AI era:
Top 3 approaches CMOs must consider that meet one or more of the following criteria in solving for the challenges:
Commonly overlooked but practical and compelling
A different and provocative perspective
Challenges the status quo
Easily dismissed in the past but highly applicable today and beyond
More inclusive
For each approach, please provide:
Clear description and rationale
Relevant example
How it meets the criteria above
Benefits and expected outcomes
Components for implementation
Ways generative AI can help
Phased implementation plan
Please present this information in an interactive, visually appealing format that:
Makes each approach easy to understand
Uses clear and professional design elements
Provides actionable information
Please take a deep breath and think about this step by step. There’s no need to rush. I have full confidence in you.
The output included three approaches as you can see in the video below:
► Won Deals Success Strategy (New insight)
Learn from your wins by studying successful deals systematically.► GTM Team Alignment (Validated our thinking)
Break down silos to get marketing, sales, and product teams working as one.► Critical Moment Marketing (New insight)
Focus resources on key decision moments that actually move deals forward.
Better prompts lead to better insights. By combining AI’s analytical power with human expertise, we can uncover insights we hadn’t considered.
Sure, if our CMO group had brainstormed longer than 15 minutes, we might have arrived at some of these ideas ourselves. But that’s exactly why AI is valuable; it helps us think differently and speeds up our ideation process.
Note that it also gave us ideas for how to use AI in implementing each of the solutions. That’s more AI use cases for us to explore!
Try this prompt structure to help with your next brainstorming session. I used Claude for its interactive user experience output, but you can adapt this for other AI assistants by removing the visualization requests.
Feel free to also interact directly with Claude (no subscription required) with this example. See the link in the comment.
How have you used AI for ideation? What new insights has AI helped you uncover?
#AI #Claude #Ideation #Brainstorming #AIUseCases GrowthPath Partners