The buyer’s journey used to begin with Google search. Now it begins with AI making recommendations.
AI forms opinions about your brand by crawling every touchpoint from your website to customer and employee reviews. When buyers finally ask for recommendations, they get answers influenced by opinions from many sources.
The main challenge is if you’re vague about who you serve and what problems you solve best, AI will be too. When AI creates its own version of who you help, it might not match who you have in mind.
Traditional SEO won’t cut it anymore. Avoid chasing algorithms and gaming the system. Instead, be clear about who you serve the best and who you don’t so you don’t rely on AI to figure it out.
I’ll be covering this at the AI Marketing Forum’s Boulder, CO in-person meetup this Thursday, Aug 14 at 8 am.
We’ll discuss:
How AI-driven search is changing brand visibility
Why traditional SEO isn’t enough anymore
What you can do to influence how AI interprets your brand
Ready to join the conversation? See the event details and RSVP link in the comments below. Please feel free to share with others.
For those who can’t make it in person, I recently published “When AI Judges Your Brand Before Humans Do” with practical strategies. Link also in the comments.
RSVP for Aug 14 Meetup: https://www.meetup.com/aimarketingforum/events/310036356/
Newsletter on “When AI Judges Your Brand Before Humans Do”: https://www.linkedin.com/pulse/when-ai-judges-your-brand-before-humans-do-liza-adams-8xuyc