AI is Raising Customer Expectations: Why and How We Need to Unify Go-to-Market Workflows

AI is changing how customers expect to interact with businesses. In my latest newsletter, I share why breaking down silos across marketing, sales, and customer success has become important for delivering the seamless experiences customers want.

Key insights include:

• How AI is fundamentally changing buyer behavior and raising expectations for seamless experiences

• A practical framework for unifying teams across the customer journey using AI

• Real steps to build trust while innovating with AI: starting with transparency and customer control

Special thanks to Sanjay Kini, Wendy White, and Frank Nardi for sharing their valuable insights on connecting teams and delivering unified customer experiences.

The newsletter also includes a link to a 12-min AI podcast version for those who are auditory learners or simply prefer to listen to podcasts.

What’s your take on unifying teams with AI? How are you handling the shift in customer expectations? Would love to hear about your experiences and challenges in creating more connected customer journeys.