Published on 2025-01-30 14:40
Teams are finding a new practical use for AI: helping people work better together. Go figure, it’s not humans vs AI. It’s AI helping humans connect with humans.
Last week I shared how a marketing team transformed into a 45-member powerhouse in 6 months with 25 humans who built and trained 20 AI teammates using custom GPTs (AI tools built for specific team needs).
Together, they now create content 75% faster, achieve 35% better campaign results, and qualify leads with 98% accuracy.
The hard part wasn’t the AI. It was helping people adapt to new ways of working. AI helped with this change (see the step-by-step playbook: https://lnkd.in/gwYnyNnd).
Teams used AI for tasks and to help people understand each other better.
Here are five examples across various companies I guide and support through their AI transformation journey:
Supporting Team Transitions
A content marketer built an AI guide before her maternity leave. The guide shares her work methods and content knowledge with the team. This helps keep work smooth and consistent while she’s away.
Understanding Leadership Styles
A leader built an AI tool that shows how she works and makes decisions. The tool helps her team learn her style and suggests ways to work with her in different situations.
Connecting Marketing, Sales, and Customer Success
A GTM team built an AI tool that learns from customer wins. It shows marketing how sales uses their content, and helps sales tap into customer success examples. Teams now see how their work connects.
Working Across Cultures
A US marketing team built an AI tool to work with their Asia team. The tool understands local business customs, communication styles, and decision-making practices in each region. This improves global teamwork.
Preparing for Board Meetings
A CEO built an AI tool using board member bios, talks, and LinkedIn profiles. When planning board updates, he uses it to understand each member’s background and likely questions. This helps him prepare better materials.
Teams are now creating custom GPTs for both everyday tasks and strengthening work relationships. Here are some examples:
When people understand each other better, work moves faster and customers get better results. This matters most for marketing, sales, and customer success teams, where walls between groups slow things down (read about connecting GTM teams with AI: https://lnkd.in/gSU2_uev)
What custom GPTs are you and your team building for better teamwork?
#CustomGPT #Collaboration #GTM #AITeammates #AI
