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AI & GTM Leadership: Build AI-Powered Teams

Liza Adams · July 27, 2025 ·

If you’re catching up on ideas this weekend, here’s a conversation that might shift how you think about AI and go-to-market leadership.

I joined Barb VanSomeren and Alec Cheung on the The Marketing Share Podcast to talk about what it actually takes to build AI-powered teams, not just tools. We got into the structural, strategic, and sometimes uncomfortable questions leaders are facing right now.

Topics we covered:

  • Using AI as a strategic thought partner, not just a content engine

  • Building AI teammates to scale thinking and reduce handoffs

  • The risks of automating broken processes

  • Why lean teams are often ahead of the curve

  • What most marketers miss about AI search and visibility

If you’re leading a marketing or go-to-market team, this one’s worth a listen. See the link in the comments for the full episode.

Thank you Barb and Alec for a sharp, thoughtful, and fun conversation.

AI and GTM Leadership

View it on Youtube

Listen on your fave streaming platform – The Marketing Share Podcast

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