Many CMOs and marketing leaders still don’t realize that AI is already deciding which companies buyers consider.
While you’re debating whether to invest in AI, your buyers are already using Google’s AI Overviews, Gemini Deep Research, Perplexity, and ChatGPT Agent Mode to find and evaluate solutions. These tools influence what shows up, what gets trusted, and who buyers consider before a human ever visits your website.
AI is forming opinions about your company based on what it can find, interpret, and prioritize. That affects visibility, sentiment, relevance, and recommendation.
The question is “Will you guide that impact or let it happen to you?”
Join me and fellow CMOs and marketing leaders on October 8 for a day packed with sessions on the challenges that need to be top of mind right now. Starting at 9am ET, we’ll tackle everything from proving marketing’s value to building high-performing teams with limited resources.
At 11:15am ET, I’ll share how to show up in AI search and be recommended, covering practical ways to assess where you stand today, fix the gaps, and guide AI to understand what your company is best known for.
See the link in the comments to register for complimentary live and OnDemand access.
Elena Simou CMO Alliance
