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AI: Measure & Maximize Brand Value

Liza Adams · January 6, 2025 ·

Published on 2025-01-06 14:24

What if I told you that 30% of your company’s value comes from something most GTM leaders still struggle to measure: brand? Thanks to AI, measuring and maximizing brand impact is now faster and easier than ever.

I put AI (Gemini Advanced 1.5 Pro with Deep Research) to work analyzing hundreds of industry reports and market studies. AI was impressive and the results were compelling.

Within 2 mins, Gemini Deep Research produced a detailed research report in a Google doc quantifying the value of brand, along with citations for various sources. See the link to the report in the comments, https://lnkd.in/gc_ZCGVf

Then I asked another AI assistant, Claude, to create an infographic (below) with some of the most relevant stats from the report.

Infographic generated by AI

What’s interesting is that AI isn’t just helping us measure brand value. It’s accelerating and amplifying all these parameters.

Want to know how? I’ll share in my newsletter on Thursday how to measure and maximize brand value in the AI era.

Subscribe to the newsletter here, https://lnkd.in/eg48-RXp, so you don’t miss it.

Best news: For just $20/month, our family of 4 now has Google One (2TB storage) and access to Google’s AI, Gemini Advance. We simply upgraded our $10/month plan—shared storage and AI for everyone at a low price!

That’s $20/month for all 4 of us, not per person. This is Google flexing its ability to add AI to its products at minimal cost.

#Brand #AI #CAC #Pricing #CustomerRetention

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