AI Podcasts in Minutes: Impressive, but Right for Your Business? My Google NotebookLM Experience
Published on 2024-09-19 13:30
I tried Google’s free AI tool, NotebookLM, this week. I simply provided a link to my latest newsletter about a Marketing Team 2.0 org chart with humans and AI working together (https://lnkd.in/g8EgCj8m).
In less than two minutes, it turned the content into a 10-minute podcast episode (see below) with two AI hosts! As an auditory learner, I was amazed.
Here’s what I found impressive (and to think that it will even get better!):
Natural and Engaging – The AI hosts made it feel like a real conversation, complete with pauses, humor, and even the occasional “umms” and “likes.” They even enjoyed bantering about the Ewok and Chewie GPTs.
Relatable and Understandable – They used applicable analogies (that I didn’t use in the newsletter) and casual language. For example, when describing Marketing Team 2.0 they referred to AI as “a squad of assistants that never needs a coffee break.” They’re like “AI colleagues instead of robot overlords.”
Conversational Reactions – The hosts responded to the efficiency of AI in competitive analysis with, “Wait, seriously, two hours? That’s like a dream!” There were even a few perfectly timed chuckles.
Personalized Feel – The AI made the conversation engaging and natural. The two hosts teed each other up, keeping the flow going like a human-led podcast.
Subtle Corrections – It mispronounced my name as “LIE-za” instead of “LEE-zuh,” but many humans do too (https://lnkd.in/gQyzNJX8 😉) Impressively, it stuttered while saying “Teh, Tahnee Perry” just like we might.
This tool makes content more relatable and accessible—not just for auditory learners like me, but for anyone who prefers listening or likes to multitask. It could be great for making complex topics easier to understand and more engaging for all ages.
While the experience was fantastic, we need to balance innovation with human values in business for commercial purposes. Two key considerations for marketers:
Understand Your Audience – AI-generated podcasts work for some, but will they resonate with your target audience? Consider personas and preferences.
Transparency – Be clear that the podcast was AI-generated but reviewed by humans. This ensures timeliness, efficiency, and inclusivity by accommodating different learning styles.
Here’s a possible disclaimer:
“This podcast was generated by AI and the hosts are AI. It is based on written content and reviewed by humans to ensure ethical and responsible AI use. It’s designed to provide an efficient, timely, and inclusive way to consume information.”
But I’m not a lawyer, so it’s always a good idea to get proper legal guidance on policies and disclaimers before implementing something like this.
What do you think about AI-generated podcasts? Share your experiences and thoughts below.
#AI #Podcast #ResponsibleAI #ContentCreation #AIInMarketing #NotebookLM Tahnee Perry GrowthPath Partners