Published on 2024-12-18 00:41
I got a solicitation via a LinkedIn message to be included in a Who’s Who list for “no obligation.”
I had never heard of the organization. So I simply took a screenshot of the message, uploaded it to Perplexity (AI), and asked: “Please tell me about this organization. Is it reputable and credible? Should I participate in this?”
Attached is Perplexity’s response. It took one minute to check and decline.
This shows the power at the customers’ fingertips. Brand is rented, not owned. We need to continuously earn trust. Brand is now more important than ever.
This is now the world we live in. Be an amazing human being first, then be an amazing marketer.
#AI #Marketing #Brand #Trust #Reputation
