Many go-to-market teams use AI to test subject lines, ad copy, and CTAs. But very few test the reactions of the stakeholders who decide if their strategy works.
Teams no longer have to choose between moving fast and getting strategic intelligence. AI simulation lets you preview how key stakeholders will respond in hours, not weeks. You can test reactions from your CFO, your customers, and your competitors before you spend budget or burn credibility.
This goes beyond testing copy and CTAs. We’re simulating reactions to market expansion strategies, new tiered platform pricing, and channel partner approaches.
Here are some takeaways from this week’s newsletter:
Strategies don’t fail in planning, they fail in the reactions you didn’t anticipate
Most teams start with messaging, but the real unlock comes when you simulate stakeholder feedback and responses to strategic moves
The People Simulator Priority Matrix helps you focus on the stakeholders who can make or break your GTM motion
You’ll still test in the real world, but simulation gives you a head start.
Big thanks to Claire Darling (CMO at Clari) and Justin Parnell (Founder of Justin GPT) for sharing how they’re putting simulation into practice at scale, from messaging auditors to dynamic workflows.
See full breakdown in the newsletter below.
To cater to different learning styles, see link in the comments for a 15-minute AI podcast version of this newsletter with two AI hosts.
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Here’s the 15-min AI podcast version of this newsletter to support different learning styles. Listen while driving, walking the dog, or having lunch 😉
https://drive.google.com/file/d/11Ohu96hJ1eIi-wylrgxsnUw1dqvwRVX/view?usp=share_link
Give it a few seconds to load after you hit play.
Note: AI-generated using Google’s NotebookLM and reviewed by me for accuracy and responsible AI use.