Published on 2025-01-21 14:29
While 83% of companies call AI a top priority, only 26% are generating real value. Through our work with go-to-market teams, we’ve seen that success depends less on AI tools and more on people.
(But I know that many of you got excited over my personal AI tech stack post last week, https://lnkd.in/gb-yiZgM 😉)
The amazing tech capabilities (e.g, video creation, image generation, analytics, advanced voice, automation, etc.) matter, but the human side of AI matters more. It’s about changing how people work, think, and collaborate.
Here are key factors that determine AI success based on our experience (and they apply to all teams, not just sales, marketing, and customer success):
Active leadership support and actions that show AI is a real priority
Teams that mix both tech experts and daily users in decision-making
Clear connection between AI use cases and current business goals
A culture where people feel safe to learn and share
Training that focuses on real work situations, not just theory or general applications of tech features
To help organizations assess where they stand on these critical factors, I built the AI Success Check tool (no code using Claude AI).
Watch how it works in the 2-min demo video below.
The tool shows you: your chances of AI success, where you’re ready and not, and clear next steps.
Try the AI Success Check. See the link to the interactive tool in the comments.
Do the results match your experience? Which factors do you think matter most in your org?
#AIAdoption #GTMLeadership #ChangeManagement #AIUseCases #SalesAndMarketing Tahnee Perry Daniel O’Neill