AI Tools in Marketing: Personal vs Company

Published on 2025-02-13 14:30

Last month, I shared my personal AI tech stack (https://lnkd.in/gb-yiZgM). As an AI and exec advisor, my personal stack is my work stack. $70/month covers what I need (for now ;-)).

Marketing teams face a different reality. Some have AI tools, training, and policies. Others don’t. Many marketing professionals aren’t waiting.

For Marketing Teams and Leaders:

Start with your current martech stack. Most marketing tools already have AI features. Your team knows these tools. You’ll get results faster.
Add one or two frontier model paid subscriptions (e.g., ChatGPT, Gemini, Claude) to explore what’s possible. They lead innovation and many specialized AI tools build on them.
If your current stack and frontier models don’t meet all your needs, then eval specialized AI tools. Choose stable companies with defensible moats that you can trust.

Create clear guidelines. Train your team on responsible AI use. Inspire with real-life AI use cases for each function. Listen to their ideas. Their experience will help build better policies.

For Marketing Professionals:

If your company provides AI tools, use them. Learn them well. Show what’s possible.

If not, consider personal AI tools based on:

Your work and role needs
Your strengths and gaps
Your learning and collaboration style
Your budget
Key strengths and complementary abilities of various tools

Invest in yourself. Build expertise through learning and experimentation. Even personal use cases can inspire work ideas. Here are examples:

Get recipe recommendations using a photo of your pantry (https://lnkd.in/gxZrCrGw)
Evaluate colleges based on their AI policies (https://lnkd.in/gczUncGs)
Choose a new board game appropriate for teens (https://lnkd.in/gibdDY_S) can inspire work ideas.

Focus on capabilities and use cases. Document what works. Know which tools solve which marketing problems.

Keep company work on company tools. But don’t just wait for guidelines. Use this as an opportunity to drive change, make a bigger impact, and progress your career. Share your insights and inspire others. Help create smart policies.

What’s your experience balancing personal and company AI tools? What does your AI tech stack look like?

#AITools #MartechStack #AIUseCases #ResponsibleAI