Traffic to our websites is declining because of AI. But every click we earn converts 4X higher.
These AI visitors come to our websites more educated. They’ve done research, analysis, and evaluations with AI. They’re qualified and ready.
So don’t stop at making sure your brand and content are recommended by AI for the right customer situations and problems. We worked so hard just to get them to our website. You can’t risk losing this highly valuable customer when they actually come to your site because your website is a pig pen with disconnected experiences and lots of friction points.
My good friend Andy Crestodina brilliantly demonstrates the use of AI, including its agent mode capability, to help you evaluate your website experience. See link in the comments for other use cases for agent mode.
Andy shows how to optimize the entire path, not just individual pages. Because these AI-educated visitors expect flow. They’ve been trained by AI to get fast, relevant answers. If your website feels like a maze of mismatched messages and friction, they’ll bounce.
“Conversion is a path… great pages are insufficient.”
Every visitor who makes it to your site is more valuable and more ready to buy. Don’t waste them on broken user flows.
Other use cases for AI agent mode: https://www.linkedin.com/posts/lizaadams_im-now-working-with-teams-that-are-testing-activity-7366102622623199232-Nf0I