Published on 2024-12-13 14:30
B2B buying is changing again. In addition to complex group buying and non-linear journeys, AI is giving buyers faster access to information and smarter ways to research. They’re looking for personalized experiences and more likely to engage only with brands they trust.
As AI advances, we have the opportunity to reimagine measurement in more meaningful ways. Thoughts?
#MarketingMetrics #SearchTracking #ChannelAttribution #DemandGen #AI