Liza Adams

With last week’s launch of ChatGPT Search, I’m still trying to wrap my head around the differences between Perplexity and ChatGPT Search as they both reimagine our search experience online.

Since I haven’t found any official documentation from either company OR even a third-party analysis explaining exactly how their search works (or comparing the differences), I decided to do my own digging by asking their AIs directly!

Here’s what I did:

• Asked both ChatGPT and Perplexity to explain the differences

• Had Claude (doesn’t have a horse in the AI search race yet) rationalize their responses and create simple infographics explaining what they said

I can’t validate if these are actually correct as I asked AIs to explain themselves. But the image below shows the infographics from Claude.

However, I believe that it’s less about which is “better” because AI innovation keeps leapfrogging. Instead, it’s about understanding which tool fits which job.

Think about how our smartphones have evolved. In the past, we had to choose between different cameras for different needs, like a DSLR for high-quality photos or a point-and-shoot for convenience. Now, our phones automatically adjust settings to capture the best shot without us thinking about it. I believe AI is heading the same way.

Right now we’re actively choosing between tools, but eventually, we’ll just ask our question and the right AI model will handle it behind the scenes.

In the meantime, it’s tough to keep up with all this as users, but that’s the messy middle of innovation we’re living through!

Have you tried either of these new search experiences? What’s been your go-to use case for each? And has anyone come across any good third-party analysis of the differences?

I had an unexpected experience with Rufus (Amazon’s AI shopping assistant in beta) yesterday that gave me more clarity around where AI search and shopping is heading.

Lots of weekend chores and I needed a Swiffer mop. But what caught me off guard was how Rufus handled random questions beyond the basics like “does it leave streaks?” and “can it clean grout?”

I was curious so I tested two scenarios. (See the screenshots in the carousel below.)

► Asked “Who’s the main actor in Top Gun?” Not only did I get Tom Cruise’s backstory, but Rufus immediately suggested Maverick posters, Blu-rays, aviator glasses, even pilot costumes.

► Asked it to write a B2B GTM strategy post for Twitter/X. Got solid insights about AI in customer data analysis, plus recommendations for AI marketing books.

Rufus now knows I mop hardwood floors, love Top Gun, and work on B2B strategy with AI. Combined with years of my Amazon purchase history, this hints at our future with AI agents that actually do tasks for us (research, recommend, buy), not just answer questions.

This is way beyond basic personalization. We’re moving toward AI agents that understand context and act on our behalf, especially on platforms like Amazon where we’ve built years of trust. Brands that have earned this trust will have a big advantage in the next era of AI-driven shopping.

This experience makes me think that AI shopping agents are becoming more like trusted advisors rather than just assistants. They’re not just searching product catalogs. They’re understanding our needs, connecting dots across our interests, and helping us make decisions. They’re in a position to change how we shop and maybe even how we work.

Have you tried Rufus? How was your experience? What are your thoughts on how AI agents will change our shopping experience or even influence B2B?

Now onto taking down Halloween decorations. 🙂

My heart is full today! I had the honor of judging at a DECA invitational competition this morning, and I’m amazed by what I saw.

DECA Inc. is an international student organization that prepares high school students for careers in business. Today, more than 540 students from 15 Colorado schools showed us their talent in marketing, finance, hospitality, and management.

Along with my co-judge, Nikki S., I watched students tackle a hospitality marketing case study. With just pencil and paper, they had 15 minutes to create a complete marketing plan including product packaging, pricing, SWOT, and promotion strategies. Then they pitched their ideas to us.

Their poise, creativity, critical thinking, and confidence blew us away. These young leaders are ready for the real world!

But today was extra special for me as a mom. They say our biggest contribution in this world may not be what we do, but who we raise.

My daughter, Alana Adams, a high school senior, serves as VP of Competition for the host school. Beyond competing herself, she and her team led the event.

After her experience at DECA Nationals in Anaheim last year and her internship at Avocet Communications, she wanted to help first-time competitors feel confident and prepared.

Watching her encourage and lift others made me incredibly proud.

If any of you have an opportunity to volunteer as a DECA judge, jump on it. It’s an experience that allows you to shape the next generation and I guarantee that you will likewise learn from the kids!

Thank you, Avocet Communications and Lori Sutorius Jones, for investing in these young leaders. And to every DECA student – you’re amazing! Parents and guardians, thank you for supporting these bright minds. The future is in good hands.

Beast of burden! Since we’re working like dogs lately, thought we could all take a little brain break with AI this spooky day. 😉

Penny is the hardest working (and tolerant) Amazon deliver pup I know! So I asked ChatGPT and Claude to write this Halloween poem about Penny (and her helper) .

There’s Penny the Lab in her delivery gear,
With plaid shirt and package, bringing Prime-worthy cheer!
Her stuffed pup assistant waddles behind,
(The world’s first stuffed helper that’s Prime-design’d!)

They’re not quite as fast as the real Amazon crew,
Since Penny stops thrice for each tennis ball too!
But what these pups lack in delivery pace,
They make up for with slobber and pure golden grace!

So if your next package comes drooled on with care,
Blame Penny and Plushie, that fur-tastic pair!
The fluffiest drivers to grace your front door—
Though treats must be paid, or they’ll come back for more! 🐾📦

What adorable costumes are your fur babies rockin’ today? Let’s see ‘em.

Have a happy and safe Halloween! 👻🎃