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Liza Adams

How to Build an AI-Ready Team: Key Tools & Strategies

Liza Adams · October 24, 2024 ·

How to Build an AI-Ready Team: Key Tools and Talent Strategies

Published on 2024-10-24 13:00

Building a team that’s ready for AI isn’t just about hiring people with the right skills—it’s about finding creative, flexible people who can use AI to make a real difference.

In my latest newsletter below, “Building an AI-Ready Team: Tools and Strategies to Hire the Right Talent,” I share easy-to-use tools and guidance that can help leaders create strong teams that work well with AI.

Here are the key points:

  • ► An AI Readiness Quiz to help you figure out if your organization needs more technical skills or if you should focus on adaptability.

  • ► An AI Assessment Matrix to see how different candidates match your company’s AI needs.

  • ► A custom AI-Ready Employee Hiring Guide GPT to help you create good interview questions and assess candidates.

A big thank you to Carol-Lyn Jardine, Scott Morris, and Erica Seidel for their insights and collaboration on this topic. Your expertise has been amazing.

Your thoughts on the hiring approaches and tools? How are you upskilling your team? I’d also love to hear about your challenges, experiences, and key learnings in hiring AI talent.

#AITalent #FutureOfWork #Upskilling GrowthPath Partners

Building an AI-Ready Team: Tools and Strategies to Hire the Right Talent

Liza Adams · October 23, 2024 ·

Practical AI in Go-to-Market
Get practical insights in using AI for go-to-market strategy, initiatives, workflows, and roles.

Hello go-to-market leaders, strategists, and innovators! 👋 Thank you for dropping by to learn practical AI applications and gain strategic insights to help you grow your business, elevate your and your team’s strategic value as marketers, use business as a force for good, and help advance your career.

Prefer to Listen? Try the AI-Generated Podcast

For those who prefer to consume information through audio, I’ve used Google’s NotebookLM to transform this newsletter into a short podcast episode, featuring a natural conversation between two AI hosts.

The podcast captures the insights in an engaging and relatable way, making the content more inclusive for different learning styles. You can listen to it here.

Disclaimer: This podcast was generated by AI based on this written newsletter and reviewed by me to ensure ethical and responsible AI use. It’s designed to provide an efficient, more inclusive way to consume information.


AI is changing the way we work faster than ever before. But with rapid changes come new challenges, especially when it comes to hiring the right people.

How do you know if your team is ready for AI? Are you focusing too much on skills and not enough on adaptability? These are the questions many leaders face today.

To help you make the best decisions for your team, I will share three tools that will help you find and hire AI-ready talent:

  1. AI Readiness Assessment Quiz – This quiz helps you decide if your organization should focus more on AI skills or adaptability.

  2. AI Readiness Assessment Matrix – This matrix helps you see how different types of candidates fit your needs.

  3. AI-Ready Employee Hiring Guide – This guide helps turn insights into interview questions and candidate evaluations.

Diagram Created with Napkin.ai

Let’s discuss how these tools can help you make smart hiring decisions.

Hiring for AI Skills: More Than Expertise

Hiring the right AI talent is tough. Many leaders do not know exactly what skills they need, what questions to ask, or how to tell if a candidate is the right fit.

This challenge is backed by recent data: 65% of companies are regularly using generative AI, nearly double from just ten months ago. This fast adoption shows how important it is to find AI-ready talent.¹

That is why I built the AI-Ready Employee Hiring Guide GPT (Generative Pre-trained Transformer), a custom AI tool specifically designed to make hiring for AI talent easier. The guide is free (if you have a paid version of ChatGPT) and helps you figure out if candidates are ready for AI work.

The goal is not just to hire people who know AI, but to find those who can make AI work for your business. People who can adapt, learn, and create value with AI.

According to Carol-Lyn Jardine, VP of Growth Marketing at DHI Group, Inc., companies need to prioritize more than just technical knowledge when hiring for AI roles.

Carol-Lyn Jardine, VP of Growth Marketing at DHI Group, Inc.

“The value in AI talent comes from technical capabilities and the skills to leverage AI in driving innovation and business results. Look for candidates who are adaptable. They can translate their technical expertise into meaningful, actionable solutions for your organization.”

AI Readiness Assessment Quiz: Where to Start

The first step in building an AI-ready team is to understand what your organization needs—deep AI skills or adaptability. The AI Readiness Assessment Quiz can help you figure this out.

The quiz will ask you to rate statements about your organization’s needs. Questions might be about how important AI is to your projects or how advanced your industry is with AI.

Based on your answers, the quiz will guide you on whether to focus more on hiring for AI skills or adaptability. Here is how to use it:

  • Step 1: Rate Statements: Rate statements like “We have urgent projects that need AI expertise” on a scale of 1 (Strongly Disagree) to 5 (Strongly Agree).

  • Step 2: Assess Needs: Use your results to decide if you need immediate AI skills or if adaptability is more important.

  • Step 3: Match Outcomes with Roles: Match the result with the roles you are hiring for. If adaptability is more important, look for candidates who are fast learners, even if they do not have a lot of AI experience.

I used the AI assistant Claude to build this quiz using natural language, no code. You do not need a subscription to Claude to use it. Here’s a video that shows the quiz in action and below are screenshots.

AI Readiness Assessment Quiz Created with Anthropic’s Claude 3.5 Sonnet Artifacts

AI Readiness Assessment Matrix: Visualizing Candidate Fit

After understanding your organization’s needs, you can see how different candidates fit using the AI Readiness Assessment Matrix. This is a 2×2 chart that compares Current AI Skills and Adaptability.

Diagram Created with Napkin.ai

Each part of the matrix shows a different type of candidate:

This matrix helps you figure out which type of candidate best fits specific roles in your team.

AI-Ready Employee Hiring Guide: Crafting Your Questions

Now that you have used the quiz and the matrix, the AI-Ready Employee Hiring Guide GPT (Generative Pre-trained Transformer) will help you turn this knowledge into action.

This GPT helps hiring manager develop interview questions and offers tips to evaluate how well candidates can adapt to AI in their jobs.

Scott Morris, CMO of Sprout Social put the guide to the test.

Scott Morris, CMO of Sprout Social

“Custom GPTs help maintain consistency and improve efficiency across teams, including in hiring processes. For example, the AI-Ready Employee Hiring Guide GPT ensures that hiring managers can consistently prepare relevant interview questions and evaluate candidates’ AI skills in line with role requirements.”

Here is how to use the guide:

  • Step 1: Define the Role – Start by defining what the role requires. Are you hiring a content marketer who needs AI skills, or a data scientist who will work with machine learning?

  • Step 2: Use Matrix Insights – Use the 2×2 matrix to decide the kind of candidate you need—high skills, high adaptability, or something in between.

  • Step 3: Create Questions – The guide will create questions that assess things like adaptability, ethical thinking, and AI experience. For example: “Describe a time when you had to learn a new technology quickly. How did you handle it?”

  • Step 4: Assess Responses – Use the guide to know what good answers look like and what red flags to watch for. Adaptability-focused roles should show excitement for learning and strategic thinking.

  • Step 5: Evaluate and Decide – Evaluate candidates based on their adaptability and AI knowledge to see if they meet your needs.

The AI-Ready Employee Hiring Guide gives you a simple way to turn broad skills into real interview questions.

If you don’t have a paid ChatGPT subscription, this video and the screenshots below show you how the guide works with an example:

Custom GPT Created with ChatGPT-4o
Specify Job and How Central AI is in the Role
Depict the Most Relevant Traits for the Job
Input the Importance of Each Trait + Start of AI Response
Continuation of AI Response
Last Part of AI Response

Upskilling Your Current Team: An Untapped Resource

The right AI talent might already be part of your team. Upskilling and reskilling your current employees can be an effective way to build AI skills without hiring new people. Training existing staff has several benefits:

  • Familiarity with Company Goals – Current team members already understand your business goals, culture, and workflow. Upskilling them means you save time and resources on onboarding.

  • Improves Morale and Retention – Offering growth opportunities shows your commitment to employees’ careers. This boosts morale and can lead to higher retention rates.

  • Cost-Effective – Hiring new talent can be expensive, especially for specialized AI roles. Investing in training your existing team is often more affordable.

  • Greater Trust – You already know the strengths and weaknesses of your team members, which makes it easier to predict how they will apply new skills in practice.

Consider creating an AI learning program for your team, using resources like applied AI workshops with real-life use cases for specific functions and roles, online courses, or AI tools that they can experiment with in a safe learning environment. The AI-Ready Employee Hiring Guide can also be adapted to assess existing team members’ readiness for AI roles and identify key areas for growth.

AI as a Teammate: Shifting Perspectives

In my previous newsletter titled “Humans + AI: The New Marketing Dream Team, Built with Heart”, I talked about using AI as a teammate. This idea is supported by many AI users. Workers who see AI as a teammate are 33% more likely to be more productive compared to those who see it just as a tool.³ The same is true when hiring AI talent—we need people who can work with AI to do better work.

Org Chart Created with Canva

Recent studies show that people who use generative AI save more than 30 minutes every day, and over 90% of them say AI makes their work easier to handle.²

Only 39% of people globally who use AI at work have received AI training from their company. And only 25% of companies are planning to offer training on generative AI this year. Giving your team proper learning opportunities is key to their success.²

This is especially important because 75% of workers around the world are now using AI, and 46% of them started in the last six months.²

Here’s a playbook for how a real 25-human and 20 AI-team was built in 6 months and results.

Building Your AI-Ready Team

AI is changing fast, and hiring needs to keep up. It is about building a team ready to learn, adapt, and grow, not just hiring someone with the right skills today. This is even more important because AI use has grown to 72% in organizations worldwide.¹

Use the AI Readiness Quiz, the 2×2 Matrix, and the AI-Ready Employee Hiring Guide to structure your hiring process and get your team ready for a future with AI. Remember, 85% of people who are strong AI users start their workday with AI and use it to prepare for the next day. This shows how important AI is becoming in daily work.²

Erica Seidel, Founder and Executive Recruiter at The Connective Good, reinforces the need to think about hiring strategically.

Eric Seidel, Founder and Executive Recruiter at The Connective Good

“As AI changes the workplace, leaders need to carefully decide when to upskill their current team and when to hire from outside. Upskilling internal talent can be cost-effective and builds loyalty, while hiring externally brings in new skills that the team may not have yet. Using both approaches together is often the best way to meet both immediate and long-term goals.”

Share Your Thoughts

If you are hiring for AI talent, try the AI-Ready Employee Hiring Guide. Explore the AI Readiness Assessment Quiz to better understand your organization’s needs. I would love to hear how these tools work for your team and any feedback you have.

The future belongs to those who can mix AI with human creativity. Is your team ready? 67% of respondents expect their organizations to invest more in AI over the next three years, so now is the time to get your team ready for an AI-driven future.¹

Feel free to share your thoughts or any challenges you face in building an AI-ready team.

Sources:

  1. “The state of AI in early 2024: Gen AI adoption spikes and starts to generate value.” McKinsey & Company, May 30, 2024.

  2. “AI at Work Is Here. Now Comes the Hard Part.” Microsoft Work Trend Index, May 8, 2024.

  3. “The State of AI at Work.” Asana Work Innovation Lab and Anthropic, 2024.


The Practical AI in Go-to-Market newsletter is designed to share practical learnings and insights in using AI responsibly for go-to-market strategy, product, brand, demand, content, and digital, and growth marketing. Subscribe today and let’s learn together on this AI journey!

For those who prefer more interactive learning, explore our applied AI workshops, designed to inspire teams with real-life use cases tailored to specific marketing functions.

Also check out this team transformation case study and step-by playbook of how we helped transform a lean GTM team into a human-AI powerhouse with human and AI teammates.

Or, if audio-visual content is your style, here are virtual and in-person speaking events where I’ve covered a variety of AI topics. I’ve also keynoted at many organization and corporate-wide events. Whether through the newsletter, multimedia content, or in-person events, I hope to connect with you soon.

How AI Becomes Your Go-To Thought Partner

Liza Adams · October 22, 2024 ·

Published on 2024-10-22 13:30

If you’re like me, with a constant swirl of ideas and a need for more time to organize your thoughts, here’s how AI has become one of my go-to thought partners. This is especially for you fellow thinkers, planners, and strategists out there.

Starting with a blank page can be daunting. But when using AI, your ideas don’t need to be organized at all. You can input scribbles on napkins, photos of sticky notes, screenshots of messy digital notes, or even just talk to it in voice mode. AI can work with most formats your thoughts are in.

Think of it like putting a puzzle together. AI helps find edge pieces, match colors, and connect parts, revealing the whole picture. It can identify missing elements and offer new perspectives on your big ideas.

In my experience, teams have successfully used AI for brainstorming messaging strategies, structuring campaigns, evaluating social media options, conducting what-if scenarios, and drafting thought leadership pieces.

To get started, don’t worry about perfection. Provide AI with context, relevant examples, questions you’re considering, hypotheses you want to test, and any applicable frameworks or data.

Then, ask it to be honest and unbiased in answering questions like:

  • ► What do you think of these ideas?

  • ► What are the common threads and key insights?

  • ► How might you organize these to tell a compelling story?

  • ► What are the pros and cons?

  • ► What are other perspectives on the matter?

What AI gives you won’t be perfect, but it’s often clearer than the jumble in your head. This clarity makes it easier to refine and improve, helping you move forward faster.

Remember, AI has limits. Always verify and enhance its outputs, and use it to supplement, not replace, your thinking. After getting AI-organized ideas, we often drill down on concepts, rearrange key points, and add specific examples to make the content more compelling and authentic.

If you’re ready to try this approach, start with a small project and experiment with different ways of inputting your ideas. You might be surprised at how it changes your thinking process.

How has AI helped your ideation process? What works and doesn’t when collaborating with AI? I’d love to hear your experiences in the comments.

#AIThoughtPartner #AICollaboration #StrategicThinking #ContentCreation GrowthPath Partners

Image related to AI Thought Partner

4 Intuitive AI Tools for Better Content Creation

Liza Adams · October 21, 2024 ·

Published on 2024-10-21 18:34

Crossing the AI Chasm in Content Creation: Napkin, NotebookLM, ChatGPT Canvas, and Claude Artifacts

With names like ChatGPT-4o and Claude 3.5 Sonnet, plus UIs that say “Ask me anything?” or “What can I help you with?”, it’s clear that today’s AI tools are often geared towards early adopters and tech enthusiasts.

However, user interfaces are evolving to deliver more intuitive and valuable experiences for a broader audience, particularly in content creation.

Here are four notable examples of AI tools that offer more accessible and practical value:

  • ChatGPT-4o with Canvas for In-line Editing – Canvas allows you to edit and refine responses in a side-by-side view, making writing and coding easier.

  • Google’s NotebookLM for AI-generated podcasts – Turns documents and notes into audio summaries with AI voices, making content more engaging.

  • Claude with Artifacts for visual content creation – Artifacts lets you create web pages, diagrams, and code directly alongside your chat.

  • Napkin(dot)ai for transforming text into visuals – Automatically generates charts, diagrams, and graphics from written descriptions.

These tools provide better user experiences and immediate value by simplifying complex tasks and improving productivity. Better yet, NotebookLM, Claude Artifacts, and Napkin are free.

Check out the short demo below to see Napkin in action.

For examples of NotebookLM, Claude Artifacts, and ChatGPT’s Canvas, see the links in the comments.

In this week’s edition of my newsletter coming out on Thursday, you’ll see how I’ve used some of the AI tools mentioned in the list above to create the newsletter. Here’s the link to subscribe: https://lnkd.in/eg48-RXp

What are some of your top picks for high-value, accessible, and intuitive AI tools?

#AITools #AIAssistants #ContentCreation GrowthPath Partners

Live Truly: What AI Will Never Replace

Liza Adams · October 20, 2024 ·

Published on 2024-10-20 13:03

There are some things AI will never replace. The joy of being with the people we love, the simple beauty of nature, and the feeling of fresh mountain air. I got all of that at my son’s cross-country meet in sunny Boulder, CO.

I hope the time AI saves us gives us more chances to truly live, filling our days with moments that technology could never replace.

#Humanity #ResponsibleAI #EthicalAI

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