If buyers can’t find you in AI search, you’re invisible.

Search behavior is changing fast and AI is rewriting the rules for what gets seen, trusted, and clicked.

On July 11, the MarketingProfs event starts at 11:30 am ET / 8:30 am PT.

I’m on at 1:15pm ET / 10:15am PT to talk about how AI is changing search and what marketers need to do to stay visible.

You’ll learn:

• How AI search is shifting buyer behavior

• What trust signals AI looks for (and how to influence them)

• A practical checklist to make your content AI-worthy

If you’re in marketing and want to stay visible and valuable in the AI era, this is for you. Link to register is in the comments.

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We say people need to put hands on keyboard to understand what’s possible with AI.

But most teams are already stretched thin. 150% at work. Life at home. Not enough hours in the day.

If we want people to really learn and grow, we have to make space for it. That means:

➡︎ Showing what good looks like, not just telling them to figure it out

➡︎ Giving them training, tools, and support

➡︎ Creating a safe space to learn without fear of messing up

As GTM leaders, we can’t just push AI. We have to bring people along with empathy and grace.

That’s not AI-first. That’s people-first, AI-forward.

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Meet Penny, our yellow lab, using her custom modern farmhouse doggie barn door!

This little project shows how I search for things online now. I only use traditional Google search for 3 things:

• Going to specific websites

• Getting directions when I’m walking

• Finding pictures for inspiration

My husband and I are big DIYers. We’re always looking for cool ideas like backyard makeovers, dog costumes for Halloween, unique ways to capture memories.

We love seeing the real work and stories behind what people build, and enjoy learning new ideas from others in the DIY community.

I’ve noticed AI is getting better at serving up photos of real-world, human-made projects. Some can now find and summarize a few of these images.

But when I want the widest variety and the most authentic inspiration, I still turn to Google, Pinterest, and Etsy to see what real people have made.

That’s how we found the idea for Penny’s door: saw a photo online, designed our version, and built it ourselves.

For everything else, whether I’m doing research, brainstorming, or looking for quick answers, I use AI tools such as ChatGPT, Perplexity, Claude, and Gemini.

And while Penny’s great at opening her barn door, she’s not great at closing it. We’ll need a little more training (and maybe a little less stubbornness 🤪) for that.

How have your search habits changed?

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