GrowthPath Partners LLC

Empowering Purpose-Driven Growth

Liza Adams

Choosing and Chaining Custom GPTs for Marketing

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Published on 2025-05-08 13:00

In marketing, choosing the right AI assistant can feel like building with LEGOs. Sometimes you need a few specialized pieces that fit together just right. Other times, one sturdy brick does the job more efficiently.

The same is true with custom GPTs, AI teammates you can build within ChatGPT to help you create content, refine messaging, map campaigns, or build competitive battle cards.

Specialized GPTs are best when:

  • Campaigns vary in type and steps

  • You need deep domain expertise

  • Workflows change often

  • Multiple people own different tasks

  • You’re comfortable connecting tools and steps in a flow

One generalist GPT is ideal when:

  • Your process is predictable and repeatable

  • You want quick answers in a single thread

  • One person runs the full campaign

  • You prefer simplicity over specialization

  • You want fewer assistants

Pro tip: You can chain GPTs together.

With OpenAI’s custom GPTs, you can connect assistants together in the same conversation. Just type @ to pull in another GPT mid-chat. There’s no need to restart or re-explain the context.

It’s like shifting from a series of 1:1s to a team sync where everyone’s in the room.

This is what it means to treat AI as teammates, not just tools. (More on this here: https://lnkd.in/gKVHapFX)

As of today, only OpenAI supports GPT chaining in one thread. Google’s Gemini Gems and Anthropic’s Claude Projects require switching chats to work across assistants. But keep a close eye on them as these AI companies consistently leapfrog each other.

Have you built a workflow using multiple custom GPTs? Share your favorite GPT chain in the comments. I would love to see how others are combining them.

AI Assistants and Custom GPTs

Custom GPTs When to Specialize Generalize or Chain

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In marketing, choosing the right AI assistant can feel like building with LEGOs. Sometimes you need a few specialized pieces that fit together just right. Other times, one sturdy brick does the job more efficiently.

The same is true with custom GPTs, AI teammates you can build within ChatGPT to help you create content, refine messaging, map campaigns, or build competitive battle cards.

Specialized GPTs are best when:

  • Campaigns vary in type and steps

  • You need deep domain expertise

  • Workflows change often

  • Multiple people own different tasks

  • You’re comfortable connecting tools and steps in a flow

One generalist GPT is ideal when:

  • Your process is predictable and repeatable

  • You want quick answers in a single thread

  • One person runs the full campaign

  • You prefer simplicity over specialization

  • You want fewer assistants

Pro tip: You can chain GPTs together.

With OpenAI’s custom GPTs, you can connect assistants together in the same conversation. Just type @ to pull in another GPT mid-chat. There’s no need to restart or re-explain the context.

It’s like shifting from a series of 1:1s to a team sync where everyone’s in the room.

This is what it means to treat AI as teammates, not just tools. (More on this here: https://lnkd.in/gKVHapFX)

As of today, only OpenAI supports GPT chaining in one thread. Google’s Gemini Gems and Anthropic’s Claude Projects require switching chats to work across assistants. But keep a close eye on them as these AI companies consistently leapfrog each other.

Have you built a workflow using multiple custom GPTs? Share your favorite GPT chain in the comments. I would love to see how others are combining them.

Image illustrating GPT chaining

See original post here

Customer-First AI: Navigating the New B2B Buyer Shift

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Too many AI conversations start with the tech. I start with customers.

AI is changing how people search, decide, and trust. But to make smart choices about AI, we need to start by understanding how buyers are changing. That’s the real shift.

Tomorrow, I’ll join Viola Eva, Drew Neisser, and Mike Galyen in a TrustRadius webinar to dive into what customers are telling us based on fresh survey data from the 2025 B2B buyer report.

We’ll unpack:

  • How buyers are using AI in their research and decision-making

  • What that means for discoverability, brand trust, and reviews

  • What marketers can do to stay relevant and helpful in this new journey

See the link to register and the 2025 B2B buyer report in the comments.

Hope to see you tomorrow, May 8 at 1 – 2 pm ET. It’s going to be a practical, real-world discussion grounded in what buyers actually want.

Register here: https://bit.ly/4lE0Gcj

Bridging the Trust Gap: B2B Buying in the Age of AI – https://solutions.trustradius.com/vendor-blog/bridging-the-trust-gap-b2b-tech-buying-in-the-age-of-ai/

AI & B2B Buyers: The Real Shift for Marketers

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Too many AI conversations start with the tech. I start with customers.

AI is changing how people search, decide, and trust. But to make smart choices about AI, we need to start by understanding how buyers are changing. That’s the real shift.

Tomorrow, I’ll join Viola Eva, Drew Neisser, and Mike Galyen in a TrustRadius webinar to dive into what customers are telling us based on fresh survey data from the 2025 B2B buyer report.

We’ll unpack:

  • ► How buyers are using AI in their research and decision-making

  • ► What that means for discoverability, brand trust, and reviews

  • ► What marketers can do to stay relevant and helpful in this new journey

See the link to register and the 2025 B2B buyer report in the comments.

Hope to see you tomorrow, May 8 at 1 – 2 pm ET. It’s going to be a practical, real-world discussion grounded in what buyers actually want.

An image related to AI and customer interaction.

Register here: https://bit.ly/4lE0Gcj

Bridging the Trust Gap: B2B Buying in the Age of AI – https://solutions.trustradius.com/vendor-blog/bridging-the-trust-gap-b2b-tech-buying-in-the-age-of-ai/

See original post here

“Do More With Less” Is Destroying B2B Marketing Strategy

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Published on 2025-05-06 13:23

“Do more with less” is quietly destroying B2B marketing.

This mindset could reduce marketing leaders to solely tactical execution and perpetuate the myth that marketing isn’t a strategic business function.

In the AI era, this approach doesn’t just hold us back, it accelerates failure in ways that many marketers haven’t recognized yet.

This isn’t about fighting efficiency. It’s about putting marketing back at the strategy table where it belongs.

But what should we say instead? Maybe the answer isn’t another slogan, but better questions:

Instead of: “How can we do more with less?”

  • ► Ask: “What should we stop doing to focus on what matters?”

  • ► Ask: “Where must we invest to build sustainable growth?”

  • ► Ask: “What foundations need fixing before we scale?”

The future belongs to strategic marketers who drive business growth, not exhausted tacticians running on empty.

See the carousel below for 7 myths behind this mindset and what to do instead. Let me know your thoughts in the comments.