Liza Adams

We’re halfway through Q1! Often the gap between hitting goals vs not isn’t about talent or effort; it’s about alignment. And that’s still fixable now before the gap gets too wide.

I’ve used this framework for years and seen it consistently drive success when teams embrace it fully:

► Each segment (e.g., Top Accounts, Key Verticals, Volume) has clear business impact goals

► Every function sets specific goals that ladder up to these segment goals:

• Sales commits to customer value and growth metrics

• Marketing focuses on engagement and customer journey signals

• Product commits to adoption and usage outcomes

• Customer Success drives toward customer success indicators

• Ecosystem measures network effect and platform value

But goals alone aren’t enough. Success depends on clear commitments between teams:

► How Marketing insights drive Product decisions

► How Product capabilities enable customer outcomes

► What each team needs from others to succeed

► What each team will deliver to help others win

The framework tracks it all in one view: the goals, commits, and status for each team.

Green means on track. Yellow needs attention. Red needs help. With the heatmap, teams see dependencies clearly, they can jump in to help each other succeed.

AI makes this framework even better. Teams share data. AI flags issues before they hurt results. It catches what we might miss. Like when demo requests triple but deals don’t close or when feature downloads spike but retention drops after week one.

I’ve learned over the years that when you combine clear alignment with consistent tracking and joint problem solving, success follows. Everyone succeeds or fails together.

In this model, you’re not just a functional leader. You’re a business leader who can use both frameworks and technology to drive alignment.

Is everyone on your exec team aligned and in it together? If not, a framework like this, powered by the right data and AI insights, might be exactly what you need to win in 2025.

#GTMStrategy #Alignment #KPIs #AI #B2B

Join Sharad Verma and me on Tuesday, February 25 at 11 am PST/ 2 pm EST for a deep dive into the questions that will influence B2B marketing over the next year.

• What happens to brand-building in the zero-click search era?

• How can you rethink your content strategy now so that ChatGPT, Perplexity, Gemini, and Claude know enough about you to recommend you to potential buyers?

• How should your content change and what kind of content will move the needle?

Register with the link in the comments.

Take the incomparable Audrey Chia and me for a few minutes on your hikes, runs, and drives, this long President’s Day weekend.

We discussed using AI as a thought partner and a teammate, not just a content creator or Q&A machine.

I demo a custom GPT (AI built to do a specific task) that helps create targeted content for specific buyer personas, and share the exact instructions used to build it.

See the YouTube and podcast links in Audrey’s post below and in the comments.

Want to see AI transformation in action? Check out this case study of a lean marketing team that built custom GPTs to handle repetitive tasks.

They scaled to a 45-member team (25 human, 20 AI) in just 6 months, achieving:

• ► 35% better campaign performance

• ► 98% qualified lead accuracy

• ► 75% faster content creation

Check out the case study and step-by-step playbook here: https://lnkd.in/eUPHvYnE

Tune in here:

– YouTube – https://lnkd.in/gbkJQqsF

– Podcast – https://lnkd.in/gsqixHmQ