GrowthPath Partners LLC

Empowering Purpose-Driven Growth

Liza Adams

Custom GPTs: AI That Helps Teams Connect & Collaborate

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Teams are finding a new practical use for AI: helping people work better together. Go figure, it’s not humans vs AI. It’s AI helping humans connect with humans.

Last week I shared how a marketing team transformed into a 45-member powerhouse in 6 months with 25 humans who built and trained 20 AI teammates using custom GPTs (AI tools built for specific team needs).

Together, they now create content 75% faster, achieve 35% better campaign results, and qualify leads with 98% accuracy.

The hard part wasn’t the AI. It was helping people adapt to new ways of working. AI helped with this change (see the step-by-step playbook: https://lnkd.in/gwYnyNnd).

Teams used AI for tasks and to help people understand each other better.

Here are five examples across various companies I guide and support through their AI transformation journey:

Supporting Team Transitions

A content marketer built an AI guide before her maternity leave. The guide shares her work methods and content knowledge with the team. This helps keep work smooth and consistent while she’s away.

Understanding Leadership Styles

A leader built an AI tool that shows how she works and makes decisions. The tool helps her team learn her style and suggests ways to work with her in different situations.

Connecting Marketing, Sales, and Customer Success

A GTM team built an AI tool that learns from customer wins. It shows marketing how sales uses their content, and helps sales tap into customer success examples. Teams now see how their work connects.

Working Across Cultures

A US marketing team built an AI tool to work with their Asia team. The tool understands local business customs, communication styles, and decision-making practices in each region. This improves global teamwork.

Preparing for Board Meetings

A CEO built an AI tool using board member bios, talks, and LinkedIn profiles. When planning board updates, he uses it to understand each member’s background and likely questions. This helps him prepare better materials.

Teams are now creating custom GPTs for both everyday tasks and strengthening work relationships. Here are some examples:

When people understand each other better, work moves faster and customers get better results. This matters most for marketing, sales, and customer success teams, where walls between groups slow things down (read about connecting GTM teams with AI: https://lnkd.in/gSU2_uev)

What custom GPTs are you and your team building for better teamwork?

#CustomGPT #Collaboration #GTM #AITeammates #AI

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Amplify Your Thinking: AI as Your Thought Partner

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Published on 2025-01-29 14:21

If your AI prompts don’t start with phrases like these below, you’re probably using AI to think for you rather than to make your thinking better.

It’s ironic given that we talk about the desire for AI to augment, not replace. But our actions are often counter to what we say we want.

The best AI-enhanced content starts with YOUR perspective, YOUR insights, YOUR frameworks.

That’s the real differentiator in a world where everyone has access to the same tools.

Your original thinking is the foundation. AI can make it richer, amplify it, and help you communicate it in better ways. Because in a sea of sameness, your voice is what sets you apart.

Here’s a real-world example:

  1. I shared with ChatGPT my thinking on how I believe marketing teams will evolve, showed it a framework, asked for its opinions on my ideas, and collaborated with it.

  2. Then I guided ChatGPT again to help write the post explaining that very process!

You can check out the result here, where I’ve detailed how I use AI to collaborate on strategic thinking and make my ideas better.

Stop using AI as your bad ghostwriter (writes without input from you). Start using it as your thought partner.

#ContentCreation #AI #OriginalThinking #ThoughtPartner

An image related to AI and thought partnership.

AI as a Thought Partner, Not a Ghostwriter

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If your AI prompts don’t start with phrases like these below, you’re probably using AI to think for you rather than to make your thinking better.

It’s ironic given that we talk about the desire for AI to augment, not replace. But our actions are often counter to what we say we want.

The best AI-enhanced content starts with YOUR perspective, YOUR insights, YOUR frameworks.

That’s the real differentiator in a world where everyone has access to the same tools.

Your original thinking is the foundation. AI can make it richer, amplify it, and help you communicate it in better ways. Because in a sea of sameness, your voice is what sets you apart.

Here’s a real-world example:

  1. I shared with ChatGPT my thinking on how I believe marketing teams will evolve, showed it a framework, asked for its opinions on my ideas, and collaborated with it.

  2. Then I guided ChatGPT again to help write the post explaining that very process!

You can check out the result here, where I’ve detailed how I use AI to collaborate on strategic thinking and make my ideas better.

Stop using AI as your bad ghostwriter (writes without input from you). Start using it as your thought partner.

#ContentCreation #AI #OriginalThinking #ThoughtPartner

An image related to AI and thought partnership.

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Trust, Not Tech: The Key to AI Growth for Brands

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Published on 2025-01-28 14:30

The pace of AI won’t be limited by technology. It will be limited by trust.

Being found isn’t enough anymore

Just showing up in AI search results won’t cut it. You need real proof that shows AI and people they can trust you.

AI forms opinions before humans do

AI will evaluate your brand first. What it tells people about you influences every decision after.

AI amplifies brand impact

AI multiplies every signal about your brand. With trust, you’ll win faster and land bigger deals before your first call.

Trust drives business results

If you have trust, you’ll spend 5x less to win customers, keep them 50% longer, and charge 20% more.

Great products need trust to succeed

Even your best product will fail without trust. AI tells buyers whether to trust you before they ever talk to you.

For GTM leaders, trust, not tech, will decide how fast you grow. For the full analysis and interactive calculator: https://lnkd.in/ezP4PQrJ

#Brand #Trust #AI #AISearch

AI and Trust Image

AI for Interactive Models: Move Beyond Slides

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Published on 2025-01-27 17:18

Turn team discussions into interactive models in minutes using plain English and AI. Slides aren’t the only way to share ideas any more.

We used Anthropic’s Claude to turn ideas into interactive models through natural language. No code needed. Claude does the coding. Ideas can come to life without any coding expertise.

Here’s an example. We brainstormed with Claude on an event plan with theme, agenda, sessions, tracks, networking, and KPIs. Instead of Google slides, we asked Claude to create an interactive model to present the ideas.

The screenshot below shows the simple initial prompt (and first page of the model):

“Attached is a previous conversation with you.

I need to share these initial ideas with my team and collaborate to refine them. Please create an interactive model reflecting your suggestions above. Please have the following tabs:

1) Event Theme – show all 3 theme options and messaging for each
2) Agenda – show complete agenda for Day 1 and Day 2
3) Session Descriptions – show details
4) Track Description – show details
5) Networking and Interactive Activities – show details
6) KPIs – show details

Make it visually appealing with icons and professional colors. Our colors are blue, orange, grey, and white. Feel free to choose the most appropriate formats and functionality. Ask me any questions you might have that can help you do this task well.”

Check out the link in the comments to play with the final model.

The model’s more engaging than slides for sharing and discussing ideas. The professional presentation adds credibility to the concepts. The team can update the plan within the model using natural language as the discussion evolves.

Like any tool, there’s a learning curve. More complex models take more time and iteration. It won’t replace decks completely, but once you get the hang of it, it’s a powerful alternative to slides.

Ready to move beyond slides? Try building your first interactive model.

#AICoding #InteractiveModels #NoCode #FutureOfWork #Productivity

A screenshot of an interactive model created by AI from a simple prompt.