Published on 2025-01-31 14:41
Ever feel like we’re now trying to raise pigs using chicken feed, measuring their growth with broken scales, while running a farm built for chickens? 😂 That’s B2B GTM in 2025.
Here’s a quick reality check. Our buyers are evolving fast. They’re using AI to research and evaluate solutions and expect to realize value quickly at their own pace. Yet we’re still:
Counting MQLs and demo requests (outdated metrics)
Running discovery calls and lengthy tech evals (wrong strategy)
Requiring 100-seat minimums when they want to start with 5 (misaligned product-market fit)
Where we need to go from here:
Measure product usage and expansion velocity
Provide expert support focused on quick wins
Let teams land small, expand with value
This is just one small example. On top of this, AI is an amplifier of good or bad. If good, then it’s a faster path to success. If bad, it’s a faster path to failure.
I don’t have all the answers, but we can learn, adapt, and figure this out together.
What do you think?
