Published on 2025-01-08 14:30
Most companies obsess about showing up in AI search results. But being found is only part of the equation. Being trusted is what truly matters.
The key difference:
► AI Search Strategy
Being findable and helpful when someone asks ChatGPT, Claude, or Gemini about their challenges. It’s about providing valuable answers through content that drives qualified traffic and builds awareness for future decisions.
► Brand Trust
Can we be trusted to solve real problems and deliver real value? AI evaluates the full picture: customer reviews, analyst reports, social conversations, partnerships, community engagement, employee feedback, and media coverage.
Leveraging research and data from reputable sources like Harvard Business Review, McKinsey, and Bain & Company, Amy Heidersbach, CMO of DHI Group, has developed a framework that quantifies brand impact: 5x lower acquisition costs, 50% higher retention, 20% pricing power, and more.
AI will amplify these numbers in either direction. A trusted brand sees these benefits compound faster. A distrusted brand finds its challenges exposed more quickly and broadly.
In this newsletter (https://lnkd.in/g-7uh28x), we share our work on measuring and maximizing brand impact in the AI era, plus a brand ROI calculator.
#BrandStrategy #AISearch #BrandValue #CustomerReviews #ContentMarketing
