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Anthropic: AI Augments Work, Doesn’t Just Replace

Liza Adams · February 11, 2025 ·

Published on 2025-02-11 14:31

AI is changing how we work, and Anthropic, an AI company, has a way to track its impact in real time.

A new study from Anthropic (see link in the comments) analyzed millions of AI interactions instead of relying on surveys. It shows where AI is helping the most and how it is changing different roles.

► AI is heavily used in software and writing jobs.

Engineers, data scientists, and copywriters rely on it the most, as shown in the chart below.

► AI is spreading to many other jobs.

More than 1/3 of occupations use it for at least 1/4 of their tasks.

► AI is helping more than replacing.

57% of AI use is about augmentation (improving human work), while 43% is automation, where AI does the work with little guidance.

► Some jobs see little AI use.

Roles that involve physical work, like construction and healthcare, have not integrated AI much.

A year ago, I shared how I use AI for strategic thinking. By guiding AI with your knowledge, perspectives, and frameworks, you unlock its true value.

This new research reinforces that AI isn’t just about automation. It’s a collaboration tool that helps us refine ideas, challenge assumptions, and improve work.

For those interested, see my collaboration with AI about my perspectives on how AI is changing marketing workflows and teams here: https://lnkd.in/g6nKkMXT

The shift is happening fast. Where is AI making the biggest impact for you?

#FutureOfWork #AI #Marketing #Automation #Augmentation

Chart showing AI usage and impact across various job roles

Agentic Go-to-Market: How AI Transforms Customers

Liza Adams · February 10, 2025 ·

Published on 2025-02-10 15:11

Last week, I shared practical tips and insights https://lnkd.in/gCH8d6Mk on how AI agents are becoming both our customers’ helpers and our teammates.

One small example of this shift: we use AI to create strong content that will then be reviewed by our customers’ AI tools. But this is just the beginning. AI is changing how we attract, sell to, and serve customers throughout their entire journey.

Join Alina Vandenberghe 🌶️, Jonathan M K., Matthew D., Kevin White, Kelly Hopping, and me this Wednesday, February 12th at 11:30 AM PT for an executive roundtable on Agentic Go-to-Market.

We’ll be discussing how AI is transforming every customer touchpoint, from marketing to sales to customer success.

Join us and let’s learn together. Register for free below to access this session and more throughout the summit. Let me know if you’ll be there!

I Built a ChatGPT Super Bowl LIX Predictor

Liza Adams · February 9, 2025 ·

Published on 2025-02-09 14:08

I let ChatGPT predict the winner of Super Bowl LIX, and the AI bet on the Eagles! 🏈

While I don’t have a horse (my Denver Broncos) in this race, I couldn’t resist getting into the spirit.

ChatGPT is making its Super Bowl debut this year (hello, OpenAI’s first-ever commercial!). So I spent just a few minutes creating a custom Super Bowl LIX Spectacle Predictor that’s serving up everything from skydiving grandma chip ads to intense wing-eating competitions! 😂

Try the predictor yourself (link in comments) and share what wild game day scenes you get! From party chaos to funny commercials to player bloopers, the AI keeps it entertaining.

Looking forward to watching the big game with family and friends. Good luck Philly Eagles, KC Chiefs, and fans! Enjoy!

#SuperBowlAds #AIMarketing #ChatGPT #CustomGPT #AIFun

Make Your Content AI-Friendly & Human-Ready

Liza Adams · February 6, 2025 ·

Published on 2025-02-06 14:15

AI agents now form opinions about your brand and content before human buyers do.

Most companies know that they need to create great content for humans, but most haven’t thought about catering to the AI agents these buyers will use to evaluate options.

Think of it like a restaurant, as Christopher Penn brilliantly explains in my latest newsletter: You need a clear, easy-to-understand menu AND great food. A great menu with food that sucks won’t win customers. Great food with no menu is going to be a bad dining experience.

AI helping to create and AI helping to evaluate the same content, that’s today’s reality. My newsletter shows you:

  • A simple test to make your content work for AI and humans

  • An interactive framework to adapt your GTM for this new buying reality

  • Ways to build trust with both audiences

This guide builds on my previous newsletter about a team’s 6-month journey to becoming a 45-member powerhouse (25 humans, 20 AI teammates), helping you succeed when AI works on both sides: your team and your customers.

Thank you Christopher Penn, Kathie Johnson, and Etai Beck for sharing your valuable insights.

For those who prefer audio, an AI-generated podcast version of this newsletter is available. See link in the comments.

Share how you’re planning to serve both human buyers and their AI agents. Let’s learn from each other as we navigate unchartered territory.

#B2B #AIAgents #GoToMarket #ContentStrategy #Marketing

Pavilion AI Breakfast: GTM & High-Performing Teams

Liza Adams · February 5, 2025 ·

Join us for a Pavilion executive breakfast and AI roundtable in Denver on February 26th!

I’ll share how to use AI in your go-to-market efforts, plus we’ll explore a step-by-step playbook for building high-performing teams with human and AI teammates.

Pavilion #AI #GTM #ChangeManagement #AIUseCases

Pavilion executive breakfast and AI roundtable event

Link to register: https://community.joinpavilion.com/networks/events/113914

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