GrowthPath Partners LLC

Empowering Purpose-Driven Growth

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AI for Holiday Magic: Fun Experiments, Big Ideas

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Published on 2024-12-15 14:13

My DIY nutcracker soldier “came to life” this weekend with OpenAI’s Sora (video creation AI tool). I built him from clay pots, shovels, ribbon, hot glue, and paint.

AI keeps amazing me. Last year, ChatGPT could tell me exactly what our Elf on the Shelf was doing just from photos (throwback here with Elf ideas, https://lnkd.in/gzn6p4VV). Now it can do so much more.

Last night, I even used ChatGPT’s advanced voice with video as a party trick.

People were stunned when ChatGPT pinpointed exactly where the prosciutto-wrapped cheese was in a giant spread of food! All I had to do was quickly pan my phone across the table and ask it to find them.

I keep wondering…what will AI be able to do by Christmas 2025?

I wish we’d had this technology when my kids were younger. Imagine showing them the Elf caught red-handed on video or having real conversations with Santa. The holiday magic would’ve been even more fun!

For those of you with young kids, this is your time to shine. Use AI with your creativity and curiosity to make this holiday season truly magical! (And please share your ideas. I’ll be living vicariously through you. 😉)

Here’s what I’ve learned: The best business AI ideas often start with playful curiosity at home.

Last year, I uploaded a photo of my open pantry to ChatGPT and asked it to suggest recipes using only the ingredients it saw in the photo.

That led me to try using it for competitive analysis and positioning, analyzing screenshots of side-by-side vendor comparisons on G2 based on customer reviews to find insights. (Details here, https://lnkd.in/gcTy-FCK)

Stay curious. Stay creative.

You never know which holiday project or fun experiment will inspire your next big idea for work!

What fun personal experiments are you doing with AI this holiday season?

#Sora #ChatGPT #AI #HolidayInspiration #GTM

AI’s Impact on B2B Buying: Rethinking Measurement

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Published on 2024-12-13 14:30

B2B buying is changing again. In addition to complex group buying and non-linear journeys, AI is giving buyers faster access to information and smarter ways to research. They’re looking for personalized experiences and more likely to engage only with brands they trust.

As AI advances, we have the opportunity to reimagine measurement in more meaningful ways. Thoughts?

#MarketingMetrics #SearchTracking #ChannelAttribution #DemandGen #AI

Future GTM Leaders: 5 Traits to Thrive in AI

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Published on 2024-12-11 14:17

2025 Prediction: The most sought-after GTM leaders won’t be the ones who know AI best. They’ll be the ones who master five critical areas that AI makes more urgent than ever.

Those who do will speed up success. Those who don’t will fail faster.

Here are the traits that I believe will separate rising GTM leaders from the rest:

  • Understanding how AI changes buyer behavior and adapting – Through AI search, buyers have instant answers and more info at their fingertips. They expect personalization, authentic connections, and seamless experiences. They only engage with brands they trust. Top leaders understand and adapt to these changes. https://lnkd.in/g5T9_bBF

  • Moving past surface-level AI use – Most stop at basic content creation. Rising leaders use AI more strategically. They use it as a thought partner for decisions. They apply it for analytics, automation, and true personalization. https://lnkd.in/gzKzE5D6

  • Mastering the trust-PMF connection – Just like you can’t out-exercise a bad diet, you can’t out-campaign a bad product-market fit. AI exposes gaps in trust or PMF quickly. Winners build both. AI amplifies weaknesses faster than ever. https://lnkd.in/gEkBsvcG and https://lnkd.in/gV-tuPRP

  • Leading as business growth drivers, not just functional experts – AI exposes disconnected experiences instantly. Rising leaders shift their budget, even outside their team when needed, to fix root causes. They break down silos to connect customer experiences. https://lnkd.in/gxvjN7ba and https://lnkd.in/ggtC8bih

  • Driving change with empathy – Top leaders are great at change management and building AI-ready teams. They hire strategically and invest in upskilling. They give teams the tools and support to use AI responsibly. They inspire and lead with compassion. https://lnkd.in/gzW-TJc6 and https://lnkd.in/gnA4R-6J

What’s different now? AI accelerates the path to success or failure. GTM mistakes that took quarters to creep into business performance dashboards now show up in days.

Top GTM leaders live this mantra: It’s better to be effective than right.

It’s not being AI first; it’s being people first.

Your thoughts? Other key GTM leadership traits that will become even more important in the AI era?

#AILeadership #GTMStrategy #FutureOfWork #ChangeManagement #ResponsibleAI

A relevant image for the blog post content.

Sora’s Gorilla Mix-up: A Lesson in AI Ethics

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Published on 2024-12-10 14:57

Five years ago, I went on an African safari with 16 girlfriends. We visited the endangered mountain gorillas in the Virunga mountains in Rwanda. Only 1,000 of these incredible creatures remain in the world. Compare that to 8 billion of us, it’s heartbreaking.

This is one of the gentle giants that allowed us into his home. My dear friend, Vasu Jakkal, and I got within a few feet of him. These beautiful and magnificent gorillas share 98% of our DNA. They are so much like us but still so different.

I recently tried to use OpenAI’s newly launched video generation tool, Sora, to animate his photo. But Sora flagged the image as containing a person. Despite my prompts saying it was a gorilla, the system couldn’t tell the difference.

You can swipe through the carousel below to see what happened, including ChatGPT’s assessment of the situation when I pressed for an answer.

It’s a reminder that AI is a tool. A powerful one. But it’s not perfect. Striking the right balance is key between being cautious and being too restrictive, between responsible and irresponsible use.

AI needs oversight and human judgment. It’s up to all of us to ensure AI works for good and avoids harm. Let’s stay intensely curious and keep asking questions. That’s how we make technology better.

Too restrictive is probably better at this early stage. Otherwise, we’d have another set of potentially bigger issues on the other end of the spectrum.

What’s your experience with Sora? Any interesting insights yet?

#Sora #AIVideo #ResponsibleAI #EthicalAI #ChatGPT

Denver/Boulder AI Marketing Forum: Real-Life Show & Tell

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Published on 2024-12-09 16:50

For those of you in the Denver/Boulder area, the next in-person meet-up of the Rocky Mountain AI Interest Group (RMAIIG)’s AI Marketing Forum is this Thu, December 12 from 8-9:30 am in Boulder, CO.

Chase Aldridge and I will be doing a little show & tell. I will cover some real-life personal experiences in the use of AI that give us insights into how customer behaviors are changing and how business will evolve.

Show & tells are my favorite sessions as they jumpstart learning for many.

Join us, meet new people, and accelerate your AI learning with everyone. Debi Davis will be bringing some holiday treats and we’ll be taking a holiday photo. So come in your most fun holiday garb!

See below for more details: https://lnkd.in/gp54SYdM

Jason Cormier #AICollaboration #AIExperiences #AILiteracy #AIinMarketing