GrowthPath Partners LLC

Empowering Purpose-Driven Growth

Posts

Stop Leading with AI: Buyers Are Tuning Out

· ·

Published on 2024-12-03 14:42

Leading every pitch with AI? Here’s why your prospects are tuning out…

Many of us have lived through several tech waves like Internet, cloud, mobile, social, and SaaS. Each time, we learned the same lesson. Yet here we are again, tempted by the next shiny object:

  • “We’re an AI company!”

  • “Our AI-powered solution…”

  • “Leveraging our AI agent…”

Sound familiar? Everyone’s adding “AI” to everything. But here’s what smart GTM leaders know:

  • Buyers are drowning in AI pitches and starting to ignore them

  • A confused prospect buys nothing, focus on their problem

  • Lead with results, and even skeptics are more likely to engage

Compare the approaches in the table below.

The AI discussion will happen naturally when they’re ready. Once they see WHY it matters to them, they’ll want to know HOW you do it and WHAT you offer.

Your AI isn’t the story. Their problem is.

Meet your customers where they are, not where your tech stack is.

What’s your take? Are you seeing AI fatigue in your market? Share your experience below.

#ProductMarketing #GTMStrategy #AI #AIWashing GrowthPath Partners

Blog post related image

Join Me & Elaine Zelby at GTM’s Tofu Bowl

· ·

Published on 2024-12-02 23:27

Happy to share that I’ll be speaking at GTM in the Tofu Bowl (what a fun name and yummy too! 😊) with Elaine Zelby. Come join us!

AI Changed My Black Friday Shopping in 5 Minutes

· ·

Published on 2024-12-02 14:11

AI changed my Black Friday shopping in 5 minutes. B2B buying isn’t far behind.

Swipe through the slides to see how AI helped me shop smarter at Target.

I had no plans to shop on Black Friday. But my 12-year-old just HAD to have those light-up reindeer slippers. So there we were.

While my son looked for the slippers, I wandered over to the game aisle. We had neighbors coming for game night and the Black Friday deals were tempting.

With so many unfamiliar games, I pulled out my phone, took photos, uploaded the images, and asked Perplexity Pro (AI search assistant) some questions.

In just 5 minutes, I found:

  • Which games were best for teens based on top reviews

  • Where to get the lowest prices

  • How to buy online with options like Shop Pay or Perplexity’s “Buy with Pro” feature (available with Perplexity’s $20/month subscription in the US, with one-click buying and free shipping)

I’m sure I was the only one using AI while others read boxes, scrolled through Amazon reviews, or phoned friends. But with my “AI buddy”, I knew more in 5 mins. 😉 Hard to believe that someday, most people will be doing the same.

Although I didn’t have time to double-check AI’s work and ended up not buying, this quick experience showed me how our buying habits are about to change:

  • We’ll make smarter choices with more info at our fingertips.

  • Buying cycles will shrink as AI advances and trust grows.

  • Customer reviews and trusted influencers will become more valuable.

  • We’ll need to see how both AI and buyers handle sponsored vs organic content.

  • AI isn’t perfect but it will keep getting better.

  • Trust will matter more than how capable the tech is.

I also realized that I could’ve done this from my kitchen! Soon, it’ll be even simpler:

“Hey AI, please find a fun group game for teens under $30, offered for the best price (including tax and shipping) and has the best reviews. Deliver before our game night at 7 pm MT today. Skip Taboo and Poetry for Neanderthals because we already have those.”

Researched, bought, and delivered, all while I’m making snacks.

The tech isn’t the hard part. It’s trust. Companies need to earn it bit by bit, just like we learned to trust Uber with rides and Airbnb with our vacations. And they need to be careful not to lose trust as it’s hard to earn back.

For go-to-market leaders, this isn’t just about retail, it’s a wake-up call.

Our B2B buyers are these same consumers who are getting used to AI-powered shopping assistants and friction-free purchases.

If a mom can use AI to find the perfect board game in minutes, imagine what a Marketing Ops Director will expect when researching martech software.

The companies that understand this shift and build trust in their AI-enhanced experiences across the customer lifecycle will win.

What was your most recent AI shopping experience? And as buyer behavior evolves with AI, how is your GTM strategy adapting?

#AIAgents #Ecommerce #B2B #CustomerExperience #GTM GrowthPath Partners

What Does AI Say About Your Brand

· ·

Published on 2024-11-29 15:21

A quiet moment after Thanksgiving got me thinking… I decided to ask Perplexity AI what it “knew” about me. Sharing the results in the carousel below.

I realized something important. While we’re all rushing to use AI in our go-to-market strategies, have we paused to see what AI is already saying or not saying about us, our products, and our companies?

Here’s what I learned that might help you too:

► AI is telling stories about your brand right now, whether you’re paying attention or not. Take a few minutes to ask AI tools what they “know” about you.

► These AI-driven narratives shape how people see you, from customers to potential hires. Are you actively driving the narrative?

► Your “AI footprint” will influence how your real value comes through in this new world.

Being intentional about how your story is told in places you might not be watching can make all the difference.

What would AI say about you and your brand? Try it and let us know what surprised you in the comments.

#AI #AISearch #Brand #Marketing

Thanksgiving: Celebrate Our Human Value in the AI Era

· ·

Published on 2024-11-27 13:45

Let’s be thankful for our human superpowers as they will rise in the AI era.

Enjoy life’s precious moments with those we love that no AI can replicate.

Happy Thanksgiving!

#AI #FutureOfWork #HumanValue #Thanksgiving

Thanksgiving themed image related to AI and human value