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Do More with Less in 2025: Fix the Basics

Liza Adams · November 18, 2024 ·

Published on 2024-11-18 14:42

We, as business leaders, CAN DO MORE WITH LESS in 2025 when we focus and fix the basics. Here’s what I mean:

Illustration related to business and growth

▶︎ Fix PMF and plug the leaky bucket first. Stop chasing all new leads – be smart and chase the right ones or they’ll just churn. Why? Because you can’t out-campaign a bad product-market fit (see my previous post https://lnkd.in/ggtC8bih).

Whether it’s a product, customer success, or targeting challenge, we need to fix it at the source.

▶︎ Pick the top segments that can best leverage our defensible capabilities (e.g., strong partner ecosystem, unique channels, proprietary data, deep vertical expertise), usually beyond tech.

These capabilities are hard to copy and align perfectly with their needs – that’s why no one can serve these segments better than us.

▶︎ Use AI responsibly, both for strategy and execution. It’s a powerful tool to help us work smarter and faster, not a substitute for fixing the basics.

Jumpstart your team’s learning by inspiring them with real-life AI use cases in their specific roles, whether it’s content creation, campaign analysis, or audience insights. (https://lnkd.in/gEdEJW8K)

▶︎ Make clear decisions that support all of the above. When times are rough, it forces us to come together to make the important, tough decisions.

If we don’t align with our peers now, we’ll waste our limited resources chasing the wrong opportunities. None of this works if we’re not aligned.

We don’t need a bigger bucket. In fact, we can succeed with a smaller one when we fix the leaks and focus on the right segments, the right leads, and the basics.

That’s how we’ll do more with less in 2025.

What tough decisions is your team tackling first?

#ProductMarketFit #LeakyBucket #CustomerChurn #Retention #AI GrowthPath Partners

Anderson’s Vision: Educating Tomorrow’s Ethical Leaders

Liza Adams · November 15, 2024 ·

Published on 2024-11-15 14:57

I love what Anderson College of Business and Computing – Regis University stands for and it’s vision:

Anderson will be recognized as a world-class institution that leverages business and computing to educate skilled, ethical, and compassionate leaders committed to fostering responsible organizations, a just society, and a thriving planet.

The next generation will come into a workforce where IQ, efficiency, reach, content, and capability will increasingly become table stakes.

We’ll need to ensure that our children know how to meet that bar and rise with EQ, purposeful outcomes, deep community, authentic experiences, and human judgment.

Under the leadership of Dean Madhu Rao, I look forward to working with him and the rest of the executive board to make this vision a reality.

Marina Johnson, MSCIS, PMP, CSM, Joe Tartell, Michael Casullo, Jason Greager, Kris Hogan, Joan Slaughter, J.J. Gorsuch, Tom Van De Bogart

Anderson College of Business and Computing – Regis University team

She Let AI Run Her Life: What the Future Could Look Like

Liza Adams · November 14, 2024 ·

Published on 2024-11-14 15:17

She Let AI Run Her Life for a Week: Here’s What the Future Could Look Like

The era of AI agents (AI that does things on our behalf autonomously) is closer than we think. But trust will decide how far it goes.

While stuck in traffic, I listened to a fascinating Hard Fork podcast last night about a New York Times journalist who let AI make all her decisions for a week. It chose her haircut, picked her clothes, wrote messages to family, and more.

While AI made quick, sensible choices (the trendy bob haircut got compliments), she noted that she felt that aspects of the experiment made her feel flat, uninteresting, and not her. There was also an article written about this, see link in the comments.

What if we took this experiment further? Imagine a personal AI agent, a “digital twin” like MyGPT or LizaGPT in my case (https://lnkd.in/gzMiHhMC), that learns your preferences and helps manage your life. Rather than replacing human choices, AI agents could work together to handle the small decisions (then maybe bigger decisions someday).

Think about how we gradually trusted Amazon with our credit cards, got into cars with Uber strangers, and let Airbnb guests into our homes. AI agents will need to earn our trust the same way, one small success at a time.

Here’s how our daily experiences might change:

► Shopping

Your AI agent could work with various stores’ AI like Amazon’s Rufus (here’s my experience with Rufus, https://lnkd.in/gjN769R4), Target’s, and Walmart’s. These agents could search across stores using your preferences and budget to find the best options.

► Dating

Some dating platforms are already experimenting with AI features. Bumble’s founder Whitney Wolfe Herd envisions AI agents could chat with each other to screen matches first. While letting AI bots “date” might save time and be less frustrating, I can’t see how AI can test for that human “spark.” But I’m no expert as I’m decades removed from the dating scene.

► Business

The agent-to-agent model could have an even greater impact in B2B. Imagine customers’ agents doing searches, evaluating vendors, or even negotiating terms by connecting with various companies’ agents. Boomi CEO Steve Lucas has suggested that AI agents may soon outnumber employees.

For this future to work, websites and apps must adapt. They’ll need clear data and secure systems that both humans and AI can use. But we’ll need experiences that work for both AI (which needs structured data) and humans (who need stories and personal connections).

Trust builds slowly. As companies prove AI can help safely and reliably, these agents could change how we handle daily tasks, but always with humans making the important choices.

What do you think? Which parts of your life would you let an AI assistant help manage. In business, how are you preparing for this change?

#AIAgents #AIEthics #Trust #ResponsibleAI GrowthPath Partners

AI Agent image

The “Good Girl” Trap: Women, AI & Working Smarter

Liza Adams · November 13, 2024 ·

Published on 2024-11-13 13:55

Are we “good girls”? Let’s talk about “taking shortcuts” with AI.

No one thinks twice about using Google Docs instead of a typewriter.

No one doubts a doctor for using digital X-rays instead of film plates.

No one judges a runner for using a smart watch to track their pace and heart rate.

Yet research shows high-achieving women are significantly less likely to use AI. One researcher hypothesized that it could be the “good girl thing.” It’s the belief that we must “go through the pain” and “do it on our own.”

Meanwhile, our male colleagues aren’t wrestling (as much) with these self-imposed restrictions. They’re simply leveraging AI to work smarter, advance faster, and create more impact

I understand the hesitation. Change isn’t easy, and new technology can feel overwhelming at first.

I’ve talked about this before (https://lnkd.in/gtv9K3RE) and have had several thoughtful conversations about it in recent weeks. I’m sharing my perspective here not to prescribe, but to open a dialogue and learn from each other.

A research study shows that women use AI 16-20% less than men. Maybe it’s worth questioning that inner voice that says we must “earn it the hard way.”

The truth is, our worth isn’t measured by how much unnecessary struggle we go through.

Using AI responsibly isn’t about cutting corners. It’s about choosing to work smarter, not harder. It’s about respecting our time and energy, wherever we are in our journey with these tools.

We don’t get extra points for doing things the hardest way possible.

Let’s focus on creating impact while supporting each other along the way.

Thoughts?

#AIGenderGap #AIAdoption #ResponsibleAI #EthicalAI GrowthPath Partners

Image related to AI and gender gap

Humanity: Our Edge in the Age of AI

Liza Adams · November 12, 2024 ·

Published on 2024-11-12 14:22

I’m watching a big shift in my work with go-to-market teams, from raw intelligence to emotional intelligence as our key differentiator. Here are a few examples:

Visual representation of AI and human collaboration

Go-to-Market

AI is helping us deliver personalized experiences at scale. Yet it’s not the most technically skilled who rise, it’s leaders who work across functions and help marketing, sales, and success teams work together.

The tech connects data points. Humans break down silos and connect people. (https://lnkd.in/gk2_USe4)

Content Creation

Many have AI writing tools now. The content that truly resonates comes from marketers who bring stories and experiences to the table. Capturing both hearts and minds has never been so important.

There’s still no AI that can replicate authentic human perspective. (https://lnkd.in/gffce4K3)

AI Adoption

Leading applied AI workshops for go-to-market teams has shown me that success comes from inspiring teams with practical applications in their specific roles, meeting them where they are, and balancing innovation with ethics.

Forward-thinking leaders see AI literacy as a gift to their teams, an investment in their careers. Technology enables change but people make it happen. (https://lnkd.in/gFEmKkQP)

As AI becomes accessible to everyone, our humanity becomes our edge. The future isn’t about having better AI. It’s about being better humans.

Your thoughts? Where and how are you seeing this dynamic emerging?

The links above dive deeper in each of the topics. If you’re interested, I shared this reimagined future where creativity and kindness become the basis of our society’s currency. (https://lnkd.in/gNzhrACf)

#AI #Humanity #EQ GrowthPath Partners Xapa

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