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CMOs & AI: The Greater Risk Is Not Trying

Liza Adams · October 17, 2024 ·

CMOs and Marketing Leaders: The Risk of Not Acting is Far Greater Than the Risk of Trying in the AI Era

Published on 2024-10-17 20:30

In an article I wrote in MarketingProfs (see the link in the comments), I discussed how marketing leaders can use AI to make career-changing strategic business impact. I highlighted six use cases for AI in marketing.

  • Developing Insight-Driven Strategies

  • Delivering Personalized Experiences

  • Overcoming Online Search Challenges

  • Accelerating Customer Conversion

  • Reducing Customer Churn

  • Optimizing Growth and ROI

For those who are audio learners like me, I used Google’s NotebookLM to turn this article into a short 9-min podcast episode below, featuring a natural conversation between two AI hosts. It’s not perfect. It can be more concise but it’s decent work for something that we didn’t think was possible until recently.

Disclaimer: This podcast was generated by AI based on the written MarketingProfs article and reviewed by me to ensure ethical and responsible AI use. It’s designed to provide an efficient, more inclusive way to consume information.

Let me know your thoughts on the use cases, evolving role of marketing leaders, and the AI podcast.

#AIinMarketing #CMO #AIUseCases GrowthPath Partners

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