Published on 2025-01-07 14:17
“Got Milk?” convinced us milk was important for health. Listerine turned bad breath into a social crisis. Salesforce made “No Software” a rallying cry for cloud computing. Marketing has always known that what people believe becomes reality.
Now, AI speeds up how these beliefs are formed and shared. When was the last time you scrolled past the first page of Google? Do you skim for TL;DRs (Too Long; Didn’t Read)?
With tools like ChatGPT, Claude, Gemini, Perplexity, Copilot, and Google’s AI Overview, we have answers at our fingertips. This makes it even less likely that people will dig deeper or fact-check.
What AI says becomes the truth. What AI tells people about your brand will stick, right or wrong.
Instant answers result in instant decisions.
Your online presence isn’t just about today’s customers. It’s about how AI presents your brand to tomorrow’s prospects. Every post, comment, and mention builds the story AI tells.
As more people turn to AI for answers, not being in the AI results means your brand risks being invisible.
Here’s what you can do to stay ahead:
Keep your info current where it matters – Make sure AI finds accurate, up-to-date details about your brand in trusted sources where your audience spends time.
Create relevant and helpful content – Share clear, highly valuable content that directly answers your audience’s questions and can’t be ignored by AI.
Understand AI systems – Learn how tools like ChatGPT and search summaries decide what to highlight and prioritize.
Monitor your AI presence – Regularly check how AI represents your brand and adjust your strategy as needed.
Most of all… be an amazing human being first, then be an amazing GTM leader!
Want more strategies for making your brand AI-ready? I share some practical advice in my newsletters: https://lnkd.in/eg48-RXp
The reality is that if you’re not actively managing how AI presents your brand, someone else will.
#Brand #Trust #AISearch #AIStrategy #Reputation
