Published on 2024-11-18 14:42
We, as business leaders, CAN DO MORE WITH LESS in 2025 when we focus and fix the basics. Here’s what I mean:
▶︎ Fix PMF and plug the leaky bucket first. Stop chasing all new leads – be smart and chase the right ones or they’ll just churn. Why? Because you can’t out-campaign a bad product-market fit (see my previous post https://lnkd.in/ggtC8bih).
Whether it’s a product, customer success, or targeting challenge, we need to fix it at the source.
▶︎ Pick the top segments that can best leverage our defensible capabilities (e.g., strong partner ecosystem, unique channels, proprietary data, deep vertical expertise), usually beyond tech.
These capabilities are hard to copy and align perfectly with their needs – that’s why no one can serve these segments better than us.
▶︎ Use AI responsibly, both for strategy and execution. It’s a powerful tool to help us work smarter and faster, not a substitute for fixing the basics.
Jumpstart your team’s learning by inspiring them with real-life AI use cases in their specific roles, whether it’s content creation, campaign analysis, or audience insights. (https://lnkd.in/gEdEJW8K)
▶︎ Make clear decisions that support all of the above. When times are rough, it forces us to come together to make the important, tough decisions.
If we don’t align with our peers now, we’ll waste our limited resources chasing the wrong opportunities. None of this works if we’re not aligned.
We don’t need a bigger bucket. In fact, we can succeed with a smaller one when we fix the leaks and focus on the right segments, the right leads, and the basics.
That’s how we’ll do more with less in 2025.
What tough decisions is your team tackling first?
#ProductMarketFit #LeakyBucket #CustomerChurn #Retention #AI GrowthPath Partners