Published on 2025-01-14 14:21
“I tried AI last year and gave up. The answers weren’t useful enough. I figured the technology just wasn’t there yet,” a product marketing leader told me last week. Sound familiar?
I hear this often. While some get great results from AI right away, others find it frustrating when the responses don’t match their needs.
Working with GTM teams has taught me that success with AI comes from understanding how different people think and process information.
Here’s what I’ve learned watching GTM teams adopt AI (See diagram below):
Today’s AI tools work best for certain thinking styles – systematic problem solvers, detail-oriented thinkers, and those who don’t mind trying different approaches.
Evolving tools are making AI more accessible. Custom GPTs, automation, and AI agents are creating simpler, more guided experiences that work for different thinking styles.
Future tools will adapt to you. AI will understand and complement your natural thinking style. It will enhance how you process and solve problems.
Remember early smartphones? No app store, tiny buttons, and you needed a stylus just to use them. Now even kids can use an iPhone. I believe AI is on the same path.
Soon, you won’t need to be an expert at writing prompts. AI will understand what you mean, learn how you communicate, and match your way of thinking.
Starting now means you’ll reap the benefits sooner. The longer you wait, the more ground you’ll need to make up as others move ahead.
Here’s how to begin:
Get inspired by what others are doing and use the tools responsibly
Choose 2-3 specific problems you want to solve
Find your natural AI champions, they’ll help drive momentum
Work as a team and let early adopters guide others
If AI feels challenging today, don’t get discouraged. While you might need new approaches to get the most from current tools, you don’t have to figure it out alone.
Join AI communities like the Marketing AI Institute, AI Marketing Forum, The AI Exchange, and the AI Slack channels in Pavilion for inspiration and guidance.
Most importantly, be patient with yourself and your team. We all learn differently and adapt at our own pace. What matters is staying curious and keeping at it. It’s truly an investment in yourself and your team.
What has your AI journey been like? What’s working? What isn’t?
#AIAdoption #AIProductivity #FutureOfWork #AICollaboration #AIUseCases
