Published on 2024-12-26 15:23
Ever feel overwhelmed by too many choices? That was me this week, staring at a wall of Asian noodles, trying to figure out which one to buy for pancit bihon (that famous Filipino noodle dish that many love).
Instead of texting my Filipino family or googling, I turned to my AI assistant. In seconds, it became my personal shopping guide: pointing me to the right noodles, explaining which ones to avoid, and helping me check off my recipe list.
This experience got me thinking about a massive shift in buying behavior:
We’re moving from “asking around” to “asking AI” for specific advice
The help is getting smarter. AI told me why some similar-looking noodles wouldn’t work
We get the whole package: from “buy this one” to “here’s how to cook it”
For those of us in B2B, pay attention to how our own consumer buying behaviors are changing.
They’re early signals of what’s coming to enterprise software and professional services, where buyers are finding their own AI shopping guides.
What does this mean for 2025? Get ready for:
Making product information speak to both AI and people
Reimagining sales conversations with buyers who are AI educated
Building trust through data-backed claims that AI can verify
But that’s a chat for January. Right now, I’ve got some pancit to cook for 25 people!
See AI conversation screenshots below.
#AI #B2B #BuyerBehavior #BuyerJourney #AIAgent