Published on 2024-12-11 14:17

2025 Prediction: The most sought-after GTM leaders won’t be the ones who know AI best. They’ll be the ones who master five critical areas that AI makes more urgent than ever.

Those who do will speed up success. Those who don’t will fail faster.

Here are the traits that I believe will separate rising GTM leaders from the rest:

• Understanding how AI changes buyer behavior and adapting – Through AI search, buyers have instant answers and more info at their fingertips. They expect personalization, authentic connections, and seamless experiences. They only engage with brands they trust. Top leaders understand and adapt to these changes. https://lnkd.in/g5T9_bBF

• Moving past surface-level AI use – Most stop at basic content creation. Rising leaders use AI more strategically. They use it as a thought partner for decisions. They apply it for analytics, automation, and true personalization. https://lnkd.in/gzKzE5D6

• Mastering the trust-PMF connection – Just like you can’t out-exercise a bad diet, you can’t out-campaign a bad product-market fit. AI exposes gaps in trust or PMF quickly. Winners build both. AI amplifies weaknesses faster than ever. https://lnkd.in/gEkBsvcG and https://lnkd.in/gV-tuPRP

• Leading as business growth drivers, not just functional experts – AI exposes disconnected experiences instantly. Rising leaders shift their budget, even outside their team when needed, to fix root causes. They break down silos to connect customer experiences. https://lnkd.in/gxvjN7ba and https://lnkd.in/ggtC8bih

• Driving change with empathy – Top leaders are great at change management and building AI-ready teams. They hire strategically and invest in upskilling. They give teams the tools and support to use AI responsibly. They inspire and lead with compassion. https://lnkd.in/gzW-TJc6 and https://lnkd.in/gnA4R-6J

What’s different now? AI accelerates the path to success or failure. GTM mistakes that took quarters to creep into business performance dashboards now show up in days.

Top GTM leaders live this mantra: It’s better to be effective than right.

It’s not being AI first; it’s being people first.

Your thoughts? Other key GTM leadership traits that will become even more important in the AI era?

#AILeadership #GTMStrategy #FutureOfWork #ChangeManagement #ResponsibleAI