The skills that made you a successful GTM leader are less relevant now.
Traditional resume metrics like “drove growth from $X to $Y, managed #-person teams, oversaw $Z budget” don’t guarantee success when markets change every quarter and AI changes how work gets done. Yet most hiring practices haven’t caught up.
The leaders making the biggest impact right now have different skills entirely. They understand buyers now start with AI before talking to humans. They use AI strategically, not just for creating content faster. They break down department silos instead of optimizing within them.
As GTM functions merge, your ability to adapt, think across functions, and guide teams through constant change matters more than your track record of execution.
This week’s newsletter explores:
Why the traits that built your career may not predict future success
The 5 leadership qualities that matter most in the AI era
How to assess whether you’re ready for GTM convergence
Measuring what actually drives business outcomes
Practical steps to develop these skills in yourself and your team
Everything we’ve been measuring and rewarding in GTM leadership are less important than traits most companies aren’t even screening for yet.
At some point, hiring practices will shift. This transformation is happening with or without us.
Read the full issue below. There’s also a 13-minute AI podcast version in the comments for those who prefer to listen while multitasking.
Huge thanks to Kate Bullis (Global Marketing and Sales Practice Leader at ZRG) and Christine / Chris Heckart (CEO of Xapa) for sharing their insights on what leadership looks like in the AI era.
If this resonates, share it with your network. The shift happens when GTM leaders start working differently and organizations start hiring for these new realities.
Here’s the 13-min AI podcast version of this newsletter to support different learning styles. Listen while driving, walking the dog, or having lunch 😉
https://drive.google.com/file/d/1MG453nInp2anajIwg8vD_PM_8AvrqZnm/view?usp=share_link