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How Trailblazers Make AI Marketing Work

Liza Adams · December 5, 2024 ·

Published on 2024-12-05 14:46

The key to marketing teams succeeding with AI isn’t powerful tools or big budgets. It’s trailblazers – the people who see problems AI can solve and actually make it happen.

In my latest newsletter, I share real stories of these pioneers and more:

  • How a global marketing team cut translation time from weeks to days

  • A product marketer who saved a full week’s work with a custom GPT

  • Simple ways to identify and support your own trailblazers

  • A demo of how a custom GPT works and gets built

  • AI tool, use, and impact tracking template

Plus see how trailblazers are helping build the new Marketing Team 2.0 showing how humans and AI work together.

Special thanks to Jill Axline, Melissa Carey, and Sean McCaffrey for being trailblazers and for sharing how they’re leading AI transformation in their organizations.

The newsletter also includes a link to an AI podcast version for those who are auditory learners or simply prefer to listen to podcasts.

What trailblazers are you seeing in your organization? How are they helping others use AI responsibly?

#AIAdoption #CustomGPTs #ChangeManagement #AIImpact

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