Humans + AI: The New Marketing Dream Team, Built with Heart

Published on 2024-09-10 14:00

Imagine an org chart where AI works alongside your human talent—not as a replacement, but as a powerful partner. This isn’t science fiction; it’s happening now.

From “Ewok GPT” analyzing market trends to “R2-D2 GPT” keeping brand consistency, AI is changing how marketing teams work. Early adopters are already seeing big improvements:

Case study creation cut from 1 week to 1 day
Teams reclaiming 18-20 hours monthly in project management
Competitive analysis time cut from 1 day to 2 hours
Translation & localization time reduced from days to minutes, saving thousands of dollars monthly

This evolution follows three key phases—faster, better, different. AI is not just speeding things up, but enabling higher quality work and unlocking new ways of tackling challenges.

In a previous post (https://lnkd.in/gkxQ6X8n), I’ve written about the rise of AI in marketing, and I’m grateful for the engagement and the many ideas shared by this community.

I saw the need to dive deeper, incorporate more diverse perspectives, and make the strategies even more practical for real-world application in this latest newsletter.

Check out the full newsletter to explore:

The vision of Marketing Teams 2.0
Practical steps to start with AI and use it responsibly
How to lead AI adoption with heart and effective change management
How your role as a marketer is evolving in the AI era

Many thanks to Amy Heidersbach, Paul Mosenson, and Tahnee Perry for your insights, contributions, and collaboration on this newsletter. Although I’ve not been able to quote everyone, thank you to all who have shared their ideas in my previous posts. I hope you can see how your comments have created richer discussions and deeper exploration of this topic.

Let’s continue sharing ideas and collaborating! What AI use cases are inspiring you? How are you building momentum for responsible AI adoption within your team? And for a bit of fun—if you were naming your team’s GPTs, what theme would you use? Let’s connect and keep pushing the boundaries of what’s possible!

#AIinMarketing #ResponsibleAI #CustomGPTs #AIinMartech #HumanAITeams GrowthPath Partners