AI is changing the way we make data-driven decisions, especially when it comes to targeting the right market segments.

In my latest newsletter, I provide a framework and step-by-step process that not only narrows your focus but aligns your entire organization on the most promising opportunities.

This isn’t just another tactic—it’s one of the most strategic initiatives that marketing can drive.

The newsletter breaks down a practical, AI-powered approach to segment evaluation, guiding you through each step—from prepping your data to leveraging AI for ranking and facilitating important executive discussions. Plus, it includes real screenshots of AI in action, showing exactly how it all works.

Many thanks to Drew Neisser and Russ McGuire for their insightful contributions to this topic.

Let me know your thoughts. Also share your ideas and key learnings in using AI to inform strategic decision making.

#MarketingStrategy #Segmentation #AIinMarketing #AIStrategy #ChatGPT GrowthPath Partners