AI agents now form opinions about your brand and content before human buyers do.

Most companies know that they need to create great content for humans, but most haven’t thought about catering to the AI agents these buyers will use to evaluate options.

Think of it like a restaurant, as Christopher Penn brilliantly explains in my latest newsletter: You need a clear, easy-to-understand menu AND great food. A great menu with food that sucks won’t win customers. Great food with no menu is going to be a bad dining experience.

AI helping to create and AI helping to evaluate the same content, that’s today’s reality. My newsletter shows you:

• A simple test to make your content work for AI and humans

• An interactive framework to adapt your GTM for this new buying reality

• Ways to build trust with both audiences

This guide builds on my previous newsletter about a team’s 6-month journey to becoming a 45-member powerhouse (25 humans, 20 AI teammates), helping you succeed when AI works on both sides: your team and your customers.

Thank you Christopher Penn, Kathie Johnson, and Etai Beck for sharing your valuable insights.

For those who prefer audio, an AI-generated podcast version of this newsletter is available. See link in the comments.

Share how you’re planning to serve both human buyers and their AI agents. Let’s learn from each other as we navigate unchartered territory.

#B2B #AIAgents #GoToMarket #ContentStrategy #Marketing