Published on 2024-09-17 13:30
Last week at #MAICON2024 (Marketing AI Conference), I led a session on “Practical Use Cases for Insight-Driven Content, Ideation, Analytics, and Personalization”. I was energized by a packed ballroom with a mix of familiar faces and new connections.
Many were folks I’ve learned from, chatted with on podcasts, and swapped ideas with online. Others were newcomers, bringing fresh perspectives.
It hit me how far we’ve all come in this AI journey together, and how my career path has influenced my approach.
Early in life, I realized I’m a slow reader and it took deep concentration to understand what I read. But as an engineer turned B2B marketing exec many years ago, I learned to solve problems by leveraging my strengths. I figured out that I learn best by listening, talking things through, and writing down my thoughts.
I absorb info through listening and discussing, whether it’s podcasts, Youtube videos, or collaborative chats (with humans and AI).
I process and share ideas through writing and speaking, from online posts and articles, to interactive workshops and conferences.
I visualize concepts by drawing frameworks, breaking down big problems into bite-sized chucks, helping me (and others) grasp the bigger picture.
Reading is often my last resort, but now AI can summarize and read reports out loud to me. (Yes!)
At MAICON, I did all that in covering three strategic marketing AI applications:
Choosing top target segments and aligning teams, https://lnkd.in/gv74JHvb
Making your brand relevant in AI search, https://lnkd.in/gAAT3ZMf
Ideating for compelling content topics with confidence, https://lnkd.in/gA-8F-Tq and https://lnkd.in/gkzwy_un
For each use case, I provided specific AI prompts, conversations, and outputs. I also discussed a practical three-step approach to drive AI adoption, https://lnkd.in/geh5PinH
These insights come from my experience working alongside marketing teams, executives, and the collective wisdom of AI-forward strategists and practitioners like Andy Crestodina, Christopher Penn, Tahnee Perry, Paul Roetzer, Isar Meitis, Rachel Woods, Jim Sterne, Jessica Hreha, Jason Cormier, Gary Survis, Saima Rashid, and many others who’ve inspired me along the way.
To those who attended, thank you for your enthusiasm and feedback. If you missed it, the Marketing AI Institute is offering access to session decks and select recordings.
By the way, many say Paul Roetzer is taller than he sounds, while I’m apparently smaller! I guess in AI marketing, expertise comes in different packages. 😉
How have you adapted to the AI era in your own work? How are you applying your unique background in AI marketing?
#AIMarketing #MarketingInnovation #AppliedAI #AIUseCases #ResponsibleAI GrowthPath Partners
