Sales Enablement: Two AIs Role-Playing, One Human Guiding

We just explored an innovative approach to sales enablement using two AI assistants (ChatGPT and Claude) role playing customer-salesperson interactions, with human guidance throughout. While promising, this method is still in early testing phases.

Here are some of the potential benefits:

• ► Assists in sharpening objection handling for various scenarios (e.g., skeptical prospects, a dissatisfied trial user, and a prospect considering a specific competitor)

• ► Helps with refining messaging and value propositions

• ► Supports sales training and onboarding

• ► Identifies new insights from AI conversations

You can feed AI with customer reviews, call transcripts, case studies, go-to-market strategies, and messaging and persona docs. Always protect customer privacy by redacting or anonymizing sensitive data.

The diagram below shows an overview of the process, with ChatGPT as the customer and Claude as the sales rep, including the crucial step where both AIs provide analysis and recommendations.

It’s important to recognize AI’s limitations. AI can’t fully replicate human nuance in sales interactions. Ethical use is important. We must guard against biases and be transparent about AI’s role.

We’re now working on a Sales Conversation Evaluator custom GPT. This AI tool will analyze call transcripts and provide feedback to sales reps, further enhancing our training capabilities.

What are your thoughts on this AI teamwork approach for sales enablement? If you’ve used AI for the same or similar use case, I’d love to hear about your experience and key learnings. How else might you apply this collaborative AI method to enhance your sales and marketing strategies?

#SalesEnablement #SalesTraining #AIinSales #HumanAICollaboration #ChatGPT #Claude GrowthPath Partners Tahnee Perry Daniel O’Neill