Most GTM leadership job postings still sound like this:
➡︎ Drove growth from $100M to $500M
➡︎ Managed 200+ person global team
➡︎ Oversaw $10M marketing budget
➡︎ Led teams at Series C+ companies
➡︎ Deep expertise in demand generation
I believe we’re still hiring for 2015 success criteria while operating in a 2025 reality.
The leaders I see making the biggest impact right now have different skills entirely. Instead, they:
➡︎ Understand the buyer journey now starts with AI
➡︎ Use AI to guide strategy, not just to create content faster
➡︎ Break down the silos between marketing, sales, and success
➡︎ Know that real growth is built on trust and a great product
➡︎ Guide their teams through change with compassion and clarity
Traditional scaling credentials are less relevant when markets shift every quarter and AI changes how work gets done.
But most hiring practices haven’t caught up. We say we want people who can adapt and innovate, but we still hire based on team size and years of experience. We need leaders who can guide teams through constant change, but we keep looking for people who executed proven playbooks.
Your buyers have evolved. Your business has evolved. Maybe it’s time your hiring criteria did too.
I’ve been watching this play out and the gap keeps getting wider.
I’ll break down these 5 leadership traits in this newsletter: I discuss this in more detail in this newsletter: https://lnkd.in/ewveFV6w
