Leading every pitch with AI? Here’s why your prospects are tuning out…

Many of us have lived through several tech waves like Internet, cloud, mobile, social, and SaaS. Each time, we learned the same lesson. Yet here we are again, tempted by the next shiny object:

• “We’re an AI company!”

• “Our AI-powered solution…”

• “Leveraging our AI agent…”

Sound familiar? Everyone’s adding “AI” to everything. But here’s what smart GTM leaders know:

• Buyers are drowning in AI pitches and starting to ignore them

• A confused prospect buys nothing, focus on their problem

• Lead with results, and even skeptics are more likely to engage

Compare the approaches in the table below.

The AI discussion will happen naturally when they’re ready. Once they see WHY it matters to them, they’ll want to know HOW you do it and WHAT you offer.

Your AI isn’t the story. Their problem is.

Meet your customers where they are, not where your tech stack is.

What’s your take? Are you seeing AI fatigue in your market? Share your experience below.

#ProductMarketing #GTMStrategy #AI #AIWashing GrowthPath Partners