Published on 2024-11-11 15:06
The CMO role is changing faster than any other C-Suite position today. We’re tackling everything from profitability and product-market fit to shifting buyer behaviors, personalization, and AI adoption.
That’s why getting together in person for a full day is so valuable – we learn so much from each other.
A huge thanks to Drew Neisser and the team behind CMO Super Huddle 2024 in Palo Alto last week. This gathering of CMO minds was both important and insightful.
Here’s what stood out to me:
Think like a business leader first, marketing leader second, work closely with your peers across the company.
CMOs are uniquely positioned to work across teams. We know how to speak to different audiences. Understanding what matters most to your CEO, CPO, CRO, CFO, and other peers helps you communicate effectively with each of them.
The CMO and CRO typically function best as peers. If Marketing reports to Revenue, it should only be when the CRO is truly leading all go-to-market functions.
We’ve focused too much on chasing new customers. In today’s world of sustained profitability, we need to put more energy into keeping and growing our existing base.
During our discussions, I emphasized using AI beyond just content creation. It can be a strategic partner for understanding product-market fit, customer needs, target segments, and aligning executive teams.
Dan Lowden, I thoroughly enjoyed our AI panel discussion and collaboration. Your vision for AI as a force for good is truly inspiring.
As with all these events, the real highlight is connecting with people. I’m grateful for both the new friendships made and the chance to catch up with old friends in person.
Paige O’Neill David Rich Bryan Law Paramita Bhattacharya Mary Gilbert (Kerford) Jacob Warwick Caroline Goles Matt Hogan Jason I. Kathie Johnson Amanda Kahlow Kate Bullis Michelle Killebrew Seema Kumar Sara Ramlo Larsen Ajay Manglani Eve Alexander Isabelle Papoulias 🔬 S. Marshall Poindexter 💊Matt Abrahams Sharad Verma Sabra Jan Willner Marni Puente Elay Cohen Adriana Gil Miner Curtis Sparrer Lauren Kopulsky Karan Chaudhry Eric Eden Joe Andrews Nancy Chou Beth Kirsch, and so many more
