Published on 2024-12-17 14:37

If 2021 was The Great Resignation, 2025 will be The Great GTM Reset.

For complex purchases, human trust and expertise will remain critical. But for simpler decisions, everything is about to change.

Here are my predictions for the 5 key shifts we’ll see as AI changes B2B buying:

► Sales Won’t Start the Conversation. Buyers Will End It.

► AI-Generated Personalization is the New Spam

► Best Sales Pitch: Telling Buyers Not to Choose You

► Public Platforms Build Brands. Private Communities Drive Decisions.

► AI Gets You in the Door. But Humans Close the Deal.

Swipe through the carousel to see what’s coming and what it means for you.

This list is designed to get us thinking and get conversation going. These predictions are bold and not perfect but grounded in trends we’re seeing today.

Whether or not they play out exactly as described, one thing is for sure: AI is changing B2B buying and we can’t afford to ignore it.

Are you already seeing signs of these shifts? Let’s discuss in the comments.

#GTM #B2B #BuyerJourney #AI #2025Predictions