Published on 2025-01-09 14:04
Trust isn’t just a brand value anymore. It’s a business metric worth real money. Potentially even more in the AI era.
Strong brands achieve 5× lower acquisition costs, 50% higher retention, and 20% premium pricing.
But what’s critical is that AI quickly evaluates everything about your brand, what you say and what others say, acting as a megaphone that amplifies both your strengths and weaknesses.
AI’s response becomes reality.
In my latest newsletter, I share:
How AI amplifies strong brands and speeds up market impact
Amy Heidersbach’s framework for brand value, built on research from leading firms like HBR, McKinsey, and Bain
Real metrics showing the measurable revenue impact of trust
An interactive calculator created using AI to estimate your market premium
Special thanks to Amy Heidersbach, Godard Abel, and Alexandra Gobbi for contributing their insights on brand economics in the AI era.
Audio version available for podcast lovers! Check out the link to an AI podcast version of the newsletter in the comments below.
#BrandValue #Trust #AIStrategy #AISearch #Reputation