Your Competitors Can Copy Your AI. Here’s What They Can’t Copy.

Everyone’s rushing to add AI features: chatbots, automation, predictive analytics, and more. But the reality is that your competitors can copy all of that. Sometimes in weeks.

Today’s AI models are the least capable they’ll ever be. Building AI wrappers on top of frontier models, filling feature gaps, and adding interfaces may soon feel like standing on melting ice.

The sample heat map below reflects a brutal truth. AI features and even great user interfaces become commodities fast. As AI models advance, more of these layers become table stakes.

Smart business leaders are racing up the defensibility ladder. Why? Because while AI features are easy to copy, these aren’t:

• Deep customer trust built over years

• Ecosystems of loyal partners

• Brand reputation from consistent delivery

• Real solutions to industry-specific problems

Here’s your action plan:

• Stop competing on features alone.

• Start building relationship layers.

• Focus on trust-building wins. Invest in your brand.

• Solve problems you deeply understand.

The real AI winners won’t have the most features. They’ll solve new problems that others can’t easily address AND have the strongest relationships.

What unique problems are you solving? How do customers measure your value versus competitors? Can your moat survive the next 6-12 months of AI innovation?

For more insights and to test your defensibility, check out my newsletter on “Disrupt or Be Disrupted: AI’s Verdict on Your Product’s Defensibility“

#AIFeatures #Moat #Competitive #Trust #Brand GrowthPath Partners